It seems like the Pixel’s A-series is a victim of its own success. While the last few A-series phones like the Pixel 6a, 7a, and 8a have been phenomenal retail successes (sometimes even being preferred by people over the flagships), this year might be different. If these leaked images are any indication, the upcoming Pixel 9a might see a major design update… but there’s probably a good reason why.

The recent leak of the Google Pixel 9a suggests a fresh approach to design in Google’s mid-range offering, one that may mark a departure from the aesthetic norms established by previous Pixel devices. The leaked renders, shared by @VNchocoTaco on X, reveal a design that forgoes the familiar visor-like camera bar seen on its predecessors. Instead, the Pixel 9a opts for a sleek, minimalistic camera island. This module, positioned on a flat back panel, introduces subtle design refinements that indicate a clear intention by Google to redefine the visual identity of its A-series line. Why, you ask? I can think of a few potential reasons.

Rendered Image Representation of the Google Pixel 9a

Like I mentioned earlier, the Pixel A-series has a reputation for being a little too popular. Even though it’s touted as a budget phone, most YouTubers and reviewers claim that it’s just as good as its flagship counterpart, if not better. It looks just like the flagship, with a very similar design, and an equally good camera. The A-series only gets a few minor downgrades in the form of screen quality, processor speed, lack of wireless charging, larger bezels, and notably a lower price… all of which are fairly acceptable trade-offs. As a result, most budget phone lovers prefer the A-Series phones OVER the flagships, leading to more sales while Google tries to push the more expensive models instead by providing offers/discounts, etc. This dramatic redesign is probably Google’s way of making sure the Pixel 9a doesn’t steal the 9 and 9 Pro’s thunder. If Google’s last keynote was any indication, the company is making a HARD pivot to Gemini, and the Pixel 9a will probably get the same Tensor G4 chip to support those Gemini features (otherwise nobody will buy the phone). By cutting back on the design but still providing remarkable AI functionality (along with camera chops), the Google team seems to be future-proofing their flagship phone while still making the A-series fairly lucrative. It’s a nice strategy, although the Pixel 9a images (if they’re real) show a phone that lacks any character.

The images show a phone with flat sides that curve gently at the edges, just like the Pixel 9, 9 Pro, and 9 Pro Fold. This shift creates a more ergonomic experience, addressing one of the criticisms directed at the earlier A-series models, which were sometimes described as cumbersome in hand. Despite this redesign, the bezel size remains largely unchanged compared to the Pixel 8a. For some, this may be a missed opportunity for a more streamlined display experience, especially when considering the bezel trends across mid-range competitors. Nevertheless, these design choices suggest that Google is focused on maintaining the practicality and accessibility that the A-series has become known for, rather than chasing industry trends.

Though the images’ authenticity remains unverified, the source claims that the leak originates from a Compal employee. Compal, a well-known manufacturing partner for Google, has been involved in producing various Pixel devices. It’s also rumored that the Pixel 9a will drop at the end of this year (rather than 2025) and will be available in 4 colors. If this information holds true, it adds credibility to the likelihood that these design changes are indeed intended for the upcoming Pixel 9a. Such a move to alter the design language signals that Google is perhaps aiming to establish a different identity for its A-series, distancing it from the flagship models while still retaining core features that are essential for a consistent user experience across the lineup.

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