The smartphone market is a very congested and crowded place, not just with multiple competing brands but with each brand putting out multiple models per generation on multiple tiers. You’d think these companies want to just put their best foot forward, but instead, they try to target different audiences and budgets. Of course, there will have to be certain compromises for devices that aim for a lower market tier, but the question is just how much can you sacrifice before all you’re left with is an unusable, unappealing slab of metal, glass, and plastic. That’s the question that the Vivo V40 has to face in light of its well-received Pro sibling, and we give it a good try to see just how well it can perform under certain constraints.

Designer: Vivo

Aesthetics

With so many smartphones now sporting more powerful and bigger cameras, it’s no surprise how many are scrambling to fit them in an elegant design and how some are failing to succeed. Given the two 50MP cameras on its back, it’s actually quite a pleasant surprise that Vivo managed to hit the nail on the head with its V40 series. There’s still a noticeable and technically thick bump on the rear, but it is presented in such an elegant way that you probably wouldn’t mind at all.

The key to this design is what Vivo dubbed the Gemini Ring, inspired by the constellation of the same name. It pairs two smaller circles in a bigger circle, playing on the “twin” theme. Technically speaking, the lower “ring” with the Aura Light is a bit taller and connects to the ring that houses the actual cameras, resulting in a shape that resembles a sleek keyhole. It’s an interesting visual element that grabs your attention but doesn’t scream at you.

The rest of the Vivo V40’s back is just as elegant as that camera design, with a variety of colors that add an artistic character to the phone. Our review unit, for example, is the Moonlight White which has a few patches of blue that resemble the surface of the moon at night. The back has a very glossy finish which, as you might have guessed, is a fingerprint magnet, though the color of the design at least makes those smudges harder to see.

The Vivo V40’s large screen curves to the side, giving it the illusion of a thin profile. We seem to live in an age of flat screens and flat edges, so this “classic” design might offer some relief to fans. It does come with some usability consequences, though, depending on how you hold it, and not everyone finds this aesthetic that appealing these days.

Ergonomics

At only 7.58mm thick and weighing only 190g (0.42 lbs), the Vivo V40 is incredibly thin and light, especially when you consider the extra-large battery it packs inside. It won’t strain your hand when holding the phone for a long time, but due to its size, you’re more likely to hold it with two hands unless you’re just idly scrolling away.

The curved edges of the screen are probably a bit more divisive. More than just a cosmetic design, it means that there will be parts of the screen at the edges that are not always visible, depending on the viewing angle, or might be accidentally triggered by parts of your palm or fingers. It doesn’t happen all the time, otherwise, this kind of design wouldn’t have lasted a year, but it might be something to consider when you notice “ghost” touches from time to time.

Performance

Underneath the sleek exterior of the Vivo V40 lies a rather sneaky secret. In many aspects, this is pretty much the Vivo V30 from early 2024, just with a few minor upgrades. It has the same Snapdragon 7 Gen 3 processor and the same basic memory and storage configuration. There are other similarities as well that we’ll get to later, but the bottom line is that, in terms of performance, you aren’t going to see a distinct generational upgrade.

That means that what was true for the Vivo V30 is true for the Vivo V40, which thankfully means you do get a solid mid-range performer. With enough RAM allocation, which is 12GB plus another 12GB taken from the 512GB storage of our review unit, you have plenty of silicon muscle to get apps moving smoothly and fluidly. You’ll have to turn down the settings for games, but you’ll still be able to enjoy the latest action-packed titles. That said, there is a Snapdragon 7+ Gen 3 at this point, so it’s rather disappointing that Vivo didn’t push for that extra punch.

The screen is almost the same, a 6.78-inch 2800×1260 120Hz AMOLED display that’s quite vibrant and crisp. This year’s model, however, upgrades the brightness by a considerable margin, which makes the phone even more usable outdoors. It supports HDR10+ but oddly leaves out Dolby Vision, something that might be of concern to video aficionados.

The biggest difference between the two generations is the 5,500mAh battery inside the Vivo V40, a whopping 500mAh increase from its predecessor. It does make the phone heavier and thicker than the V30, but not by much. The battery life gains pretty much make up for that anyway, with an uptime of almost 20 hours, depending on usage. It charges fast, too, at 80W, though not exactly record-breaking. The plot twist here is that Vivo doesn’t include a charger in the box, so you’ll have to find an 80W charger or higher on your own.

The cameras are where it’s all at, of course, and here the Vivo V40 doesn’t disappoint except in one aspect. Again, it’s the same combination of a 50MP f/1.9 main camera with OIS and a 50MP f/2.0 119-degree ultra-wide shooter. The front also gets a 50MP front-facing camera capable of shooting in 4K 30fps, which should probably make you a star in video meetings.

In practice, these ZEISS-tuned cameras deliver as promised, producing detailed and clear shots with natural colors and good exposure. That’s true both in broad daylight as well as low-light or nighttime shots, though the latter sometimes tend to get a little bit overexposed to the point of looking unnatural. Bokeh is pleasant and the separation of foreground and background is quite accurate. The Studio-quality Aura Light ring offers more flexibility with light temperature and intensity, creating more natural-looking lighting when needed. This stellar performance stops when you try to zoom in, though, even at just 2x. At that point, quality starts to degrade, which is to be expected from a camera system without a dedicated telephoto lens.

Sustainability

Vivo has been making big steps in improving its commitment to a greener future, and every little bit counts toward that goal. It might not be using recycled metals and plastics yet, but it might be slowly but surely getting on with the times. The Vivo V40, for example, doesn’t ship with a charger, helping decrease the potential e-waste from owning multiple chargers that do the same thing. Yes, you might have to buy a compatible charger if you still don’t have one, but that’s an investment that you will be able to use for other devices as well.

Perhaps the bigger step forward is taking this mid-range V series phone’s durability to the next level. From a measly IP54, the Vivo V40 now boasts an IP68 rating, putting it on the same level as more expensive flagship smartphones. What this means is that your phone won’t die on you so easily, prolonging its longevity and delaying its inevitable fate in the trash heap or recycling plant.

Value

To be painfully blunt, the Vivo V40 doesn’t exactly have a standout feature. Yes, the 50MP ZEISS cameras perform well, but other mid-range phones can match its output and even have a telephoto shooter in the gang. Its hardware isn’t exactly fresh or notable, but it does get the job done. The slim and sleek design is definitely eye-catching, but they always say that beauty is in the eye of the beholder.

Instead, it’s actually the sum of its parts that give the Vivo V40 its value. It’s a solid performer with dependable cameras wrapped in a premium-looking design, delivering long battery life and durability on par with high-end rivals. And when you slap on the $430 price tag, you basically get a mobile partner that you can rely on, as long as you don’t make too many demands.

Verdict

It is getting harder to stand out in a very crowded smartphone market, and some vendors have started making gimmicks, adopting exaggerated designs, or adding over-the-top features just to differentiate themselves. Sometimes it works, but most of the time you end up with an outlandish design that costs more than it’s worth. In contrast, the Vivo V40 opts for a simple yet solid design, delivering a well-rounded experience with a camera system that you can be proud of and a large battery that won’t let you down.

The post Vivo V40 Review: Keeping Things Simple and Sweet first appeared on Yanko Design.