iPhone 5S and Nexus 5′s reign might come to a sudden stop once OnePlus One is released in Europe and the US in May. This highly customizable smartphone seems to be the perfect mix of sleek design and top specs.

LG and Apple’s flagship smartphones are in danger, as a Chinese startup launched in December 2013 is looking to launch an Android device capable of outsmarting both of these. The impressive specs of the OnePlus One include a Snapdragon 801 quad-core CPU running at 2.5Ghz, 3GB of RAM, a 5-megapixel front-facing camera, 5.5-inch screen with 1080P resolution, 13MP camera with F2.0 aperture and Sony image sensor, NFC, and stereo speakers. In other words, plenty of processing power to run even the most demanding apps out there.

In a recent blog post, the company explained that “Embodying the OnePlus motto of ‘Never Settle’, the OnePlus One boasts industry leading design, superior build quality and top of the line specs at a disruptive price point.”

As the phone runs a custom version of CyanogenMod based on Android 4.4, Steve Kondik meant to express his enthusiasm: “I am incredibly proud of the effort our team has put in to the CyanogenMod build for the OnePlus One. We’ve brought out the full potential of the hardware and complemented it with innovative new features to give users a fresh new experience and the tools to tailor the One to their personal style. We will continue to expand this effort to provide a genuinely enjoyable and powerful operating system for the user.”

Pete Lau, CEO of OnePlus pointed out that “By paying attention to the smallest details, taking a holistic approach to product design, and working with the best partners such as Cyanogen Inc. and Qualcomm Technologies, we have been able to create the greatest day to day user experience in a smartphone without compromise.”

The manufacturers plan to launch OnePlus One in

• Austria
• Belgium
• Denmark
• Finland
• France
• Germany
• Hong Kong
• Italy
• Netherlands
• Portugal
• Spain
• Sweden
• Taiwan
• United Kingdom
• United States

There will be a 16GB Silk White version that will sell for $299/269 and a 64GB Sandstone Black for $349/299. That is considerable less than the $600+ people have to pay for a no-contract Nexus 5, iPhone 5S or Samsung Galaxy S5. Mind you, the price is only one of the aspects that makes this device a Nexus and iPhone-killer.

All in all, many aspects of this phone are rather impressive, but I wish they had come with a better name for it, as it’s very easy to mistake it for HTC’s One.

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