If someone offered you the chance to buy a Neon Genesis Evangelion NERV-branded phone, you'd jump at it right? After all, there's nothing better than pretending you live under constant threat of alien attack, or that the teenage clone of your dead mother could turn into a giant and... moving on. Sharp, NTT DoCoMo and Gainax teamed up to produce this SH-O6D with a custom case, new hardware buttons and a (as yet unfinished) skinned version of Gingerbread that resembles the readouts you're likely to see in the depths of Tokyo-3. See America? This is how you appeal to fans, by making the tiniest amount of extra effort, rather than just slapping a logo on the bottom of whatever regular handset you're selling.