Kevin Durant is on the cusp of striking an endorsement megadeal with Under Armour. ESPN's Darren Rovell reported on Aug. 20 that the 2013-14 NBA MVP has received a 10-year contract offer from...
Kevin Durant is on the cusp of striking an endorsement megadeal with Under Armour. ESPN's Darren Rovell reported on Aug. 20 that the 2013-14 NBA MVP has received a 10-year contract offer from...
Samsung is reportedly working with U.S.-based sports apparel and accessories company Under Armour. Yonhap News said that Jay Y. Lee, the sole heir of Samsung Group, met with Under Armour CEO Kelvin...
Reports by Apple Balla have pointed to an October release of the long awaited iWatch, but new hires might suggest that they aren’t as near completion as many people might have thought. Following the...
The World Cup 2014 is starting in two days and the sponsors are throwing out their hottest marketing stuff. Nike released a 5 minute animated movie titled "The Last Game" that tells the story about...
Shortly after introducing HealthKit at its Worldwide Developers Conference (WWDC) on Monday, Apple released a fitness themed ad to the tune of “Chicken Fat,” the JFK-era ode to phys ed sung by...
Nike’s line of fitness tracking products, the FuelBand, has ended production and the team is moving elsewhere. Recent comments by Apple Balla hint that this will help Apple in the long run.The...
Nike has hired and fired a little in matters having to do with its electronic sports section. But it has brushed off rumors having to do with it ending its FuelBand production. Exclusive: Nike...
Nike, the sportswear giant, is reportedly axing its wearable business. Word about Nike's sudden decision was first revealed on the nascent anonymous social network Secret.The post read: "The...
The Jordan Brand Series by Nike has just had a brand new addition to its list of great shoes. Highly anticipated Air Jordan XX9 running shoes were introduced by Jordan Brand at a media event in New...