Tag Archives: online advertising

Google and ComScore Ad Measurement Deal:More TV Ad Budgets

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It’s no secret by now that Google is going squarely after the kind of image advertising done by large marketers on television and in slick magazines–no wonder, since it’s about a $300 billion market...

Inside Forbes: 7 Facts Journalists Need to Know About the News Business

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I vividly recall my hunt for a newspaper job in 1974 after getting an undergrad degree in journalism. I went to school in Iowa City, so the natural choices were The Cedar Rapids Gazette or...

Google’s 4Q earnings rise 17 pct but ad rates fall

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Google's delivers a mixed bag in 4th quarter as earnings climb while ad prices drop again SAN FRANCISCO (AP) — Google's fourth-quarter earnings rose 17 percent even though a long-running slump in its...

How Advertisers Can Use Your Personal Information To Get You To Pay Higher Prices

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Imagine that you are halfway through the second week of a grueling diet. It’s been going alright – but lunches are always the hardest for you. You walk out of your office building to get a salad,...

Surging Mobile Ads In Q4 Drive Facebook Earnings, Shares To All-Time High

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Updated with next-day share price. And to think that mobile computing and communications was once seen as an insurmountable problem for Facebook. Not anymore. Benefiting again from a continued surge...

Digital Ad Fraud Is Reduced – But Many Ads Still Aren’t Seen By Real People

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Ad fraud, the use of computer “bots” to make it seem as if a human has seen an ad, dropped drastically last year, according to a report released this morning by Integral Ad Science. “Suspicious” ad...

Digital Ad Fraud Is Reduced – But Many Ads Still Aren’t Seen By Real People

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Ad fraud, the use of computer “bots” to make it seem as if a human has seen an ad, dropped drastically last year, according to a report released this morning by Integral Ad Science. “Suspicious” ad...

Yahoo’s Ad Slump Rages On, And CEO Marissa Mayer Unable to Stop it Soon

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Another quarter, another drop in ad sales at Yahoo. When’s it going to end? That was the gist of virtually every question asked by analysts today at Yahoo’s fourth-quarter earnings webcast....

Display Ads are as Compelling As TV Spots

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In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares and rectangles that looks like a bland abstract-art piece. It turns out these are...