There have been Super Bowl ads for electric cars before, but they've tended to treat EVs as novelties. BMW's 2015 ad for the i3 was practically a crash course in EVs, while Audi's 2019 spot was more to advertise electrification than the still-unavai...
Porsche’s first Super Bowl ad in 23 years is for the electric Taycan
There have been Super Bowl ads for electric cars before, but they've tended to treat EVs as novelties. BMW's 2015 ad for the i3 was practically a crash course in EVs, while Audi's 2019 spot was more to advertise electrification than the still-unavai...
You'd think that splashing out for the Porsche Taycan Turbo S would deliver some extra range in addition to the improved acceleration (as you get with rivals like Tesla), but that's apparently not the case. The EPA has rated the top-spec model's ran...
Here's a Star Wars marketing tie-up you may not have seen coming: Porsche has teamed with Lucasfilm to create a fantasy spaceship based on the Taycan EV. While the "Tri-Wing S-91x Pegasus Starfighter" won't appear in Star Wars: The Rise of Skywalker...
By Tony Markovich
The Porsche Taycan Turbo already passed its biggest initial test. By our estimations, it drives and feels like a real Porsche and deserves the name and crest it wears (the Turbo part is a different story). But its second major test...
If safety ratings are a major criteria for you when it comes to choosing a car, your best bet is probably an EV. Tesla's Model X has just received a 5-star safety rating from the European New Car Assessment Programme (Euro NCAP), building on its exis...
Driving a Porsche -- regardless of its body style -- is filled with expectations. The vehicle should go fast while whipping around corners. So it's no surprise that the automaker's electric Taycan (pronounced Tie Khan) offers those things. The re...
Porsche's electric Macan won't give its combustion engine counterpart much room to breathe. The automaker's deputy chairman Lutz Meschke told Autocar in an interview that the Macan EV will sit alongside the gas version when it arrives in 2021, but on...
We've been waiting years for tuner culture to catch up with electric vehicles, and now Hennessey Performance Engineering is promising to get in the game, starting with the Porsche Taycan. According to its founder and CEO John Hennessey, the company w...
When Porsche beat the Nurburgring lap record for a four-door EV, it was sending a message to rival Tesla: "Hey, 2-second 0-60mph acceleration times are cool, but how long can your brakes, motor, tires and batteries last?" Tesla boss Elon Musk got the...
We're sideways. Again. After a blistering takeoff that pushed my internal organs towards my spine, the driver behind the wheel of the pre-production Porsche Taycan (pronounced "tie khan") turns off the traction control and the vehicle does something...