Google starts testing its replacement for third-party cookies

Posted on 01/08/2020 by Engadget RSS Feed

Google has taken one step closer to banishing third-party cookies from Chrome. The internet giant has started testing its trust tokens with developers, with promises that more would move to live tests “soon.” As before, the company hoped to phase out...

Starbucks pauses all social media ads over hate speech concerns

Posted on 28/06/2020 by Engadget RSS Feed

Starbucks is joining the chorus of major brands withdrawing ads from social networks to highlight complaints about online hate speech. The coffee chain announced it would “pause” ads on all social networking platforms, not just Facebook, while it hel...

Spotify is testing in-app ads on podcast episode pages

Posted on 22/06/2020 by Engadget RSS Feed

Back at CES, Spotify promised to revolutionize podcast ads with its Streaming Ad Insertion (SAI) technology. The company said it could give producers and advertisers more detailed stats like actual ad impressions, frequency, reach and anonymized audi...

The North Face pulls Facebook ads over hate and misinformation policies

Posted on 20/06/2020 by Engadget RSS Feed

Criticism of Facebook’s approaches to hate speech and misinformation may hit the social network where it hurts the most: its finances. CNN reports that clothing brand The North Face has become the most recognizable company yet to join an advocacy gro...

Facebook pulls Trump campaign ads for violating hate speech policy

Posted on 18/06/2020 by Engadget RSS Feed

Facebook has generally refrained from pulling President Trump’s campaign ads, but not today — and it may have sparked a firestorm in the process. The social network has removed ads for Trump (including “Team Trump”) and Vice President Pence after the...

Google will restrict advertisers targeting ads for jobs, housing and credit

Posted on 12/06/2020 by Engadget RSS Feed

Like many ad platforms, Google lets businesses target their spend towards people who are in their desired customer base. That’s smart and efficient if you sell a niche product to a small group of folks, but it’s a tool that can be open to abuse. Goog...

Facebook finally delivers on its promise to label ‘state-controlled’ media

Posted on 04/06/2020 by Engadget RSS Feed

Roughly eight months after Facebook said it would begin labeling state-backed media, it’s finally applying those labels. Beginning today, Facebook will label media outlets that are wholly or partially under the editorial control of their government.T...

Chrome will start blocking resource-demanding ads in August

Posted on 14/05/2020 by Engadget RSS Feed

Google has discovered that a small percentage of ads (0.3 percent) are using a disproportionate amount (27 percent) of the network data used by ads in Chrome. These resource-demanding ads can drain battery life, saturate already strained networks and...

Google proposed, then abandoned, a website tipping feature

Posted on 24/04/2020 by Engadget RSS Feed

Google was at one point working on a tipping feature that would let people donate small amounts of money to websites as they were browsing them, but it abandoned the idea in favor of other pursuits. As reported by TechCrunch — which obtained mock-up...

Google will force advertisers to prove they are who they say they are

Posted on 23/04/2020 by Engadget RSS Feed

Google will require all advertisers to confirm their legal identity in an effort to increase transparency. Since 2018, political advertisers have had to verify who they are, so this is an expansion of that measure.The company will enforce the rule in...

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