NFL celebrates 100th season with Snapchat AR Lens that comes to life

The National Football League and Snap have made another augmented reality experience together. In celebration of the NFL's 100th season, which kicks off on September 5th, the companies are unveiling an AR Lens that lets people scan an NFL 100 logo an...

Hasselblad’s X1D II mirrorless camera is faster and more affordable

Most of the recent updates from Hasselblad have had to do with the cameras popping up on drones or costing $48,000. But the company is still working on the mirrorless medium-format cameras and accompanying lenses that built its reputation. Today, it...

Nike latest Snapchat Lens shows support for USWNT

With the 2019 FIFA Women's World Cup drawing closer, fans of the US Soccer Women's National Team have one more way to show their support. The creatives at Nike have put together an AR Lens that slaps a team jersey on you, and of course links to Nike....

Snapchat ‘Landmarkers’ bring the Eiffel Tower to life in AR

Snap is kicking off its Partner Summit in Los Angeles with a few announcements about the feature that makes Snapchat tick: augmented reality Lenses. For starters, Lens Studio, which lets anyone create their own AR filters, is getting a new feature ca...

Sony’s 135mm f/1.8 G Master full-frame lens is all about bokeh

Last year at Photokina 2018, Sony said it had big plans to keep growing its E-mount lens portfolio. The company revealed back then it was working on 12 new lenses for its Alpha mirrorless cameras, which would increase the number of native glass for t...

Inside Nike’s DIY studio for Snapchat selfie filters

Snapchat's Lens Studio, which lets anyone create their own augmented reality filters, has been a big hit for the company. There are now more than 250,000 Lenses created by independent users, and those have been viewed over 15 billion times. Still, Sn...