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I would like to play 20-questions with the team QWSTION, but it will be counterproductive. For one, I can’t stop staring at Matt (he’s so handsome) and secondly, I think like their motto of asking the right questions, I can get to know more with less. Last Monday I showcased two awesome bags by the Brady Bunch from the heart of Europe. Today I ask QWSTION some questions….read on…
Me: Okie boys, introduce yourselves.
Q: The QWSTION story started in 2008, when Sebastian Kruit joined forces with the creative dynamic of Swiss industrial designers Christian Kaegi and Fabrice Aeberhard, graphic designer Matthias Graf and poker ace Hannes Schoenegger.
Me: We agree that good answers are the result of asking the right questions, so what kind of questions did you ask yourself when you set out with this business?
Q: Does the world really need another bag?
Seriously, we had all been searching for a bag that closes the gap between functional sports bags and elegant fashion bags. As nothing on the market could satisfy our needs, we founded our brand, in the former industrial district of Zurich, Switzerland.
Me: We see so many new designs for backpacks and laptop bags being churned out, with due respect to them all…. why do your audiences prefer QWSTION, what makes you stand apart?
Q: Our desire to create products that are for everyday use and independent in style led to the development of bags that work just as well on a bicycle as in a business meeting. We question the norm in matters of look, function and construction and pursue the integration of these aspects in our designs.
Me: eCommerce has shrunk the globe and we are hooked to the internet, so with trends changing at breakneck speed, how do you cope with it?
Q: We want our products to be durable and practical companions to our customers. Therefore we aim to create timeless styles and evolve our collection continuously. When we design our bags we keep the urban human being in mind. With multiple carrying options our luggage offers lots of flexibility, which makes life easier.
Me: What are the trends that you see for bags and backpacks in 2014?
Q: Retro styles are still allover the place. With QWSTION our focus is to develop our own vision of contemporary bags as consistently as possible, though.
Me: Off topic – why is Hannes the ‘poker ace’?
Q: No brackets needed here.. it’s the simple truth! Of course these specific skills also come in handy when building a business… Hannes: seems like my bluff was successful.
Me: What kind of questions do you encourage your consumers to ask you?
Q: Haha.. The questions that can be answered with one of our bags!
Me: Why is sustainability so important to you?
Q: Living on Mars is not really an option… That’s why it’s important.
Me: As a team on the whole, what is the biggest challenge that you face? How are you facing it?
Q: Keeping the focus is essential for building a strong brand, but distractions are everywhere. Within QWSTION we’ve established a culture of regularly exchanging ideas and experiences within the departments, too keep us on track of our common goals.
Me: What inspires you?
Q: We love to dive in to materials, manufacturing processes and that sort of thing. But also people, cities…. Life in general inspires us.
Designers: QWSTION [ Buy it Here ]
Me: One for the road – all of you….what is your favorite color?
Christian: Offwhite
Fabrice: Camel
Sebastian: Navy
Hannes: Black
Matt: Langoustine / Oyster Grey
Me: What is the most innovative product design that you own?
Christian: Cité chair by Jean Prouvé; way ahead of its time.
Sebastian: A messing AJ lamp from Arne Jacobsen from the early `60s
Hannes: In some years it’s going to be a 1972′ vintage Porsche 911 S, also way ahead of its time
Matt: 1970 Ducati Scrambler 350
Me: Anything significant that you’d like to share from your journey so far?
Q: There’s probably no ups without any downs. Also, it’s interesting that in the beginning we started working with menswear stores. At that point they were not used to sell luggage, as men were not so focused on bags. Now the bags are a central point in the wardrobe just like shoes, and we are glad not to be sold in dusty luggage stores.
Designers: QWSTION [ Buy it Here ]
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Yanko Design
Timeless Designs - Explore wonderful concepts from around the world!
Shop CKIE - We are more than just concepts. See what's hot at the CKIE store by Yanko Design!
(Getting To Know Mr. Handsome + 4 with QWSTIONs was originally posted on Yanko Design)
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As an urban jet setter there are times when I see my life falling apart because I invested in the wrong gear. There is only so much that a bag can do and you can’t really reinvent it! So what about my needs of a bag that is between haute fashion and functionality? Something that is sustainable, high on utility and design, something that will suit my metrosexual sensibilities. That is my QWSTION!
QWSTION is the Brady Bunch from the heart of Europe where fashion thrives and manifests. However the folks here are focused on products and like any good design team, they follow the vision of improvement and believe in refining the resources they have. For example the Tote Bag (seen here in the Organic Honey Mustard) is the ideal mate for carrying books, beachwear, or office gear…no holds bar. What makes it resonate with innovation is the mobility and flexibility aspect and the fact that it made from 100% certified organic cotton.
The Tote transforms into a backpack with Simple-Strap-System. The cover flap shields the compartment, and you can access it a step quicker using the side-zip. The Hidden iPhone pocket and various zip-pockets give you many options to carry your gear without any fuss. What more can an urban outfitter like me ask for!
The piece de resistance is the signature Overnighter bag, which has been a bestseller since its inception. This bag sports a classic look and is in a more compact format. It addresses the need for a highly contemporary styled bag that is versatile. Find more tech specs here.
The overall QWSTION experience is about owning a bag that works for business as well as for leisure. The essence of these creations lies on factors like durability, timeless styles and flexibility, which make life easier. Core values that match with you and me; how about that!
On a side note, I have just recapped two of my favorites in here for you, but there thirteen styles in total, so do check them out here.
Designer: QWSTION [ Buy it Here ]
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Yanko Design
Timeless Designs - Explore wonderful concepts from around the world!
Shop CKIE - We are more than just concepts. See what's hot at the CKIE store by Yanko Design!
(QWSTION Likes to Question The Norm was originally posted on Yanko Design)
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