Coca-Cola Super Bowl 2014 Ad is Going All The Way

Posted on 28/01/2014 by i4u

Coca-Cola released their first of two 2014 Super Bowl commercials. The Coca-Cola Super Bowl 2014 Ad titled Going All The Way is set in Wisconsin and has a Green Bay football them. It tells the story...

Super Bowl 2014 Ads Released So Far

Posted on 27/01/2014 by i4u

Super Bowl 2014 is less than a week away unless there is a Super Bowl date change. A couple advertisers have already released their Super Bowl 2014 ads ahead of the Super Bowl 2014. The closer we get...

Monster Drinks Face Challenges Despite High Sales

Posted on 15/01/2014 by sumayah

Monster drinks have made it big. They are in demand especially by teenagers and athletes who get a high from the caffeine contained within the drinks. Such is the popularity of Monster drinks that...

Why Samsung Is Gaining On Apple As Best Loved Brand

Posted on 11/01/2014 by forbes

In Interbrand’s 2013 brand index, a benchmark measure of brand value, Apple came out on top, ending a 13 year run by Coca Cola. But the signs are that Samsung, which has been investing heavily in...

Don’t Kill Off Your Website — Use It As The Hub For Your Social Media Presence

Posted on 09/01/2014 by forbes

#6 Of “10 More Don’ts Of Corporate Social Media” By Davia Temin and Ian Anderson The questions plaguing many corporate leaders these days about social media include: How can we take best advantage...

Coca-Cola Super Bowl 2014 Ad has Roller Skaters and Tap Dancers

Posted on 08/01/2014 by i4u

The Super Bowl 2014 takes place on February 2, 2014 and will have besides the big game a huge line-up of Super Bowl ads. Fox managed to charge $4 million on average for 30 second spots. Here is...

McDonald’s, Cisco Still Buys In Overvalued Market

Posted on 23/12/2013 by forbes

Stocks are even more overvalued as the Dow Jones Industrial Average, S&P 500 and the Russell 2000 set new all-time intra-day highs last Friday at 16,287.84, 1,823.75 and 1,147.12. At these highs...

Coca-Cola and Ford Join Forces to Create a Green Car Interior

Posted on 18/11/2013 by Alexandru Chiuariu

Ford Fusion Energi - Coca-Cola PlantBottle Technology

The PlantBottle Technology developed by Coca-Cola Company has been recently implemented into something else than soft-drinks packaging: the interior of …

Ford Uses Coca-Cola PlantBottle Technology inside Fusion Energi Hybrid

Posted on 16/11/2013 by Shane McGlaun

Its impressive to hold a Coca-Cola bottle in your hand and think that about 30% of the bottle is actually made from renewable plant material. Coca-Cola and other soft drink companies have long been using a durable lightweight called PET. Ford uses PET in some of the materials in the interior of its vehicles including headliners, fabrics, and carpet among other things.

Coca-Cola’s PlantBottle technology makes for a greener version of PET and Ford has announced that it has teamed up with Coke to utilize the PlantBottle tech inside of its vehicles.

Ford will be showing off the Fusion energi plug-in hybrid vehicle in Los Angeles next week and inside the vehicle makes extensive use of PlantBottle technology.

Scientists and engineers from Coca-Cola and Ford worked together to develop a fiber using PlantBottle technology that can be woven into automotive grade PET fabric. Ford is using the technology to make fabric coverings for seat cushions, head restraints, and other components inside the car including headliners and door panels. Ford is currently evaluating using the material in other applications as well.

[via Coca-Cola]

Ford Fusion Energi with Coca-Cola’s PlantBottle Technology Interior Unveiled

Posted on 15/11/2013 by sumayah

The PlantBottle Technology that was part and parcel of the Coca Cola Company’s strategy of going green is now also being used in Ford Motors’ latest hybrid cars. Take the case of the Ford Fusion...