Tag Archives: coca cola
10 Smartest Safes to Hide Your Money In
Hiding your money and other valuables is serious business. Instead of spending too much money on complicated safes you might have trouble opening on your own, go for the simpler, ...
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Coke Ad Turns Magazine into Amplifying iPod Dock
Coca-Cola Brazil has created a unique ad for Capricho Magazine. The back page ad has tabs to allow you fold it up. You roll up the magazine, insert the ad into it’s own tabs and now you have an iPhone dock that not only holds your phone, it actually works as an amplifier too. I don’t think your home stereo has any real competition with this one but check out the video below to see (and hear) how it works:
Very creative and smart advertising because not only will consumers save the ad, they will save the entire magazine to use as an on-the-go amplifier. Simple and effective, you could easily recreate this with any other magazine with a thicker ad inside it. Not only that, it’s totally green as it’s 100% recyclable. All around win. (via foodiggity)
Coca-Cola’s Pop-Up Dining Room Invites You to Join the Fun
And so, Coca-Cola’s ingenious advertising campaigns continue. Remember their ‘Open Happiness’ vending machines that gave people free coke for a hug? This time around, they didn’t give out free drinks. This time, it was a complete meal – plus an awesome experience that they can tell their grandchildren about in due time.
What Coca-Cola did was team up with the Naked Communications agency and production company Acne to bring Operation ‘Happiness Table’ to life. They deployed a delivery truck that was quickly converted into a food stand (thanks to its pull-out dining table!) and served a scrumptious dinner that was prepared by Italian chef and TV personality Simone Rugiati himself.
The goal of the stunt was to promote eating together with friends and family (and a Facebook app), because that’s where the fun and happiness truly is.
Do you agree?
[via Pop Up City]
This Coca-Cola Ad Lets You Roll Your Own Coke-Tastic Smartphone Amplifier
The quirkier the ad, the more attention it’ll get. Every ad agency knows that, although not all of them manage to execute this in their campaigns. A Coca-Cola ad that was recently run in South America did, however, and it’s getting them a whole lot of coverage. The multi-national corporation was celebrating the one year anniversary of Coca Cola FM, so what they did was transform Capricho Magazine (where the ad was printed) into an amplifier to liven up the party.
The ad basically instructs readers to roll their magazine up and tuck a tab on the magazine’s special double cover into a slot on the other side. The last step involves putting the phone into the groove found on the middle of the makeshift amplifier. You already know what happens next.
Check out a video of the Coca Cola magazine amplifier in action after the break.
[ Apartment Therapy ] VIA [ Geeky Gadgets ]
Interbrand: Apple, Amazon, Samsung fast becoming brand darlings, ousting crusty traditional labels
Interbrand likes to give the world's top companies a brand value, or a mix of their on-the-ground fiscal performance with an estimate of the premium they can ask through name alone. While there are a lot of traditional names in the consulting company's 2012 list, the surprise this year is just how aggressively technology has invaded the top of the charts. It's a good year to be a part of the mobile ecosystem: a very profitable Apple was by far the fastest grower and clinched second place in the list behind only Coca-Cola, while Kindle Fire creator Amazon (20th place) and Apple's frequent rival Samsung (ninth) also shot past brands as big as Disney and Toyota. A special nod goes out to 69th-place Facebook, whose IPO this year and its recognition put it past companies like Porsche almost overnight. Not everyone in technology came out a winner -- Microsoft, Nokia and RIM were among those that took a bruising -- but Interbrand's rankings hint that it's better to be making tablets than designer handbags.
Filed under: Apple, Microsoft, Nokia, Amazon, RIM, Facebook
Interbrand: Apple, Amazon, Samsung fast becoming brand darlings, ousting crusty traditional labels originally appeared on Engadget on Thu, 04 Oct 2012 08:21:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | CommentsEOps Noisezero Sports+ Earphones Won’t Let Go of Your Ears
I always hate it when earbuds pop out of my ears, especially when I’m on the bike or on a run. UK designer Michael Young has come up with earphone design that will probably stay put, no matter what you are doing. Oh, and the earbuds are made from recycled plastic bottles.
The EOps Noisezero Sports+ headphones have a Comply foam tip that expand in your ear so that it won’t pop out, as well as a flexible “SportsFin” earlock which holds them securely inside your ear. EOps partnered up with the Coca-Cola Company to produce these earphones, which include 20% recycled material from polyethylene terephthalate used in their plastic soda bottles.
They also include 9mm titanium drivers and foam tips that have some passive noise cancellation. There is a remote and microphone included, but the most interesting bit is how they pop in. The earphones will be available in red and black from EOps.
[via designboom]
Bio-Degradable Coca Cola Bags Replace Iconic Bottle
A new Coca Cola bottle design throughout Central America is actually a plastic bag. This helps keep costs down and is good for the environment!
We all know the iconic Coca Cola bottle, which, to be honest, looks like a curvy model, with its unique contouring and shape. However, what many ...
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Coca-Cola’s A011 vending machine keeps drink cool without using (much) power
So maybe that self-chilling soda didn't pan out, but Coca-Cola is working on another method for keeping its beverages cool without using power. In partnership with Fuji Electric Retail Systems, the company has developed the A011 vending machine, which is capable of keeping drinks frosty for up to 16 hours a day without using energy. The A011 works by shifting the cooling process from mid-day, when energy use is higher, to nighttime, when there is a higher power capacity. Even after the machine stops powering the chilling, the unit's temperature only rises slightly, thanks to vacuum insulation and an airtight design. Great in theory, right? Well Coca-Cola Japan will put the product to the test this summer with a two-month pilot program in two of Japan's toastiest areas, Tajimi City in Gifu Prefecture and Kumagaya City in Saitama Prefecture. If things go well, the company will tweak the A011 to extend the amount of time it can go without power. Room-temperature soda is the worst, so here's hoping it works.
Continue reading Coca-Cola's A011 vending machine keeps drink cool without using (much) power
Coca-Cola's A011 vending machine keeps drink cool without using (much) power originally appeared on Engadget on Thu, 28 Jun 2012 22:32:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | CommentsCoca-Cola’s ‘Open Happiness’ Vending Machines Give You a Coke for a Hug
How much is a hug worth to you? One can of Coke, perhaps? That’s what Coca-Cola thinks in its new ‘Open Happiness’ campaign, where they’re sending out legions of vending machines that will give you a free Coke – in exchange for a hug.
I don’t mean virtual hugs or those that you give by tapping some button that says “hug.” I’m talking about real, actual hugs, where you embrace the machine with your arms and give it an affectionate squeeze. The sensor detects you hugging it and then spews out a can of Coke afterwards.
These vending machines that scream out the word “hug” have already landed Singapore, and Coke plans on rolling them out to other countries in Southeast Asia.
I’m just wondering why there isn’t a longer line for free soda because I know I’d hug it at least once a day to get my daily Coke fix.
[via Marketing Interactive via Mashable via Gizmodo]