Have you taken a moment today to stop and thank NAND Flash for existing? No? Well, Toshiba would like to say tsk, tsk. Today the company launched a full-scale campaign to promote this storage technology -- and by full-scale we mean a dedicated "25 Years of NAND Flash" website, a "NAND Flash Deprivation Experiment" video series, new Facebook and Twitter accounts and a Toshiba Excite 10 giveaway. We must have missed the memo that NAND was dangerously underappreciated, because we're still trying to figure out why it needs a marketing campaign of its own. Toshiba has a slew of laptop refreshes and the Excite 7.7 and 13 tablets just around the corner -- and that interim period between announcement and launch date can be killer -- but somehow talking up NAND Flash doesn't seem the right course of action. Take a look at the campaign's first video below the break and decide for yourself.

Continue reading Toshiba sings NAND Flash's praises, thinks you should too

Toshiba sings NAND Flash's praises, thinks you should too originally appeared on Engadget on Wed, 02 May 2012 02:19:00 EDT. Please see our terms for use of feeds.