The following post was published on the Knowledge@Wharton website on June 25, 2014. Should a car be treated like a piece of software? That is essentially what Elon Musk, CEO of Tesla Motors, has done...
Last week, Elon Musk caused a buzz at Tesla Motors' annual shareholders meeting by hinting that the company was thinking of providing its electric cars patents to open source users. On Thursday, he...
Ford, like all other automakers is looking for any technology it can lay hands on to get fuel efficiency of its vehicles into the range needed to meet looming CAFÉ regulations. Ford is looking to...
Nearly three-quarters of drivers would consider an alternative fuel vehicle for their next car. With fuel prices at near record levels, consumers are driving less and contemplating a move to...