Tag Archives: AmericanCustomerSatisfactionIndex
Samsung edges past Apple in US smartphone satisfaction study, but reverse is true in Korea
What a difference a year makes. Apple topped American Customer Satisfaction Index's smartphone rankings back in 2012, but Samsung has taken the lead in 2013 by a slim margin. Owners responding to ACSI's national survey gave an 84-point score to both the Galaxy S III and Galaxy Note II, putting the two Samsung phones just past the 82-point iPhone 5 and iPhone 4S. Researchers haven't explained the changing attitudes, although they add that the Galaxy S 4 and other newer phones didn't ship in time to count. It's at least clear that the American sentiment doesn't extend worldwide -- ACSI notes that South Koreans ranked the iPhone 5 higher than the Galaxy S III despite Samsung's home turf advantage. Apple also maintains the lead in ACSI's device-independent scores at 81 points to 76, although Samsung is quickly catching up. It's safe to say that neither smartphone maker can afford to relax.
Filed under: Cellphones, Mobile, Apple, Samsung
Via: Forbes
Source: ACSI
iPhone waltzes into top spot of US phone satisfaction index, small carriers trump the giants
We know almost too well how smartphones perform in US market share; what we don't usually see is how happy customers are once the shrink wrap's off. Going by a newly-expanded American Customer Satisfaction Index, it's the iPhone that most scratches the itch at a score of 83. Despite having just been added, Apple was noticeably ahead of a three-way tie between HTC, LG and Nokia at 75. You might not want to look if you're a freshly-minted RIM executive: the BlackBerry made its freshman debut on the charts at the bottom, or 69. Big carriers have their own reasons to wince, too, knowing that smaller carriers like US Cellular and TracFone scored higher on the happiness meter than incumbents hiking service fees. While there's definitely some wiggle room for your own experience to have been better or worse, if you were an iPhone owner on a regional carrier in the past few months, you were statistically the most likely to be on Cloud Nine.
iPhone waltzes into top spot of US phone satisfaction index, small carriers trump the giants originally appeared on Engadget on Wed, 16 May 2012 04:19:00 EDT. Please see our terms for use of feeds.
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