AnssiVanjoki | GIZMODO.cz

"Hi, I'm Richard Lai from Engadget. You guys probably hate us but..."

"No no, I don't hate you," Vertu's 52-year-old President and CEO interjected with a charming smile. He then laid a hand on my shoulder and explained our in-joke to the other chuckling diners, "These guys, they read the specs and they only judge by the specs."

Of course, it was just a light-hearted banter the night before our interview, but having been with the luxury phone maker since June 2009 as President, Perry Oosting obviously knew of everyone's ongoing jokes about the rationale of his super expensive phones. Even before Vertu, the Dutchman would've faced a similar problem when he held senior positions at the likes of Bulgari, Prada, Gucci and Escada, except these brands have been around for a lot longer; and for us mere mortals, their existence is already widely accepted. Not so much for the luxury gadgets, though.

Filed under: Cellphones, Mobile

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Nokia has ended one of the more significant chapters in its tumultuous history: the Finnish phone giant has finished divesting Vertu to private equity firm EQT VI, shedding direct control of the definitive luxury phone brand. The formal switch lets Nokia keep a 10 percent stake and move 1,000 staffers to the newly independent company. Where Vertu goes next may be more intriguing, however. There's no official word on any change of direction, but that hasn't stopped tipsters from claiming to TechCrunch that there's a big shakeup ahead. Supposedly, former Nokia VP Anssi Vanjoki will finally get the phone maker CEO position he's been looking for through a Vertu spot, and he won't simply follow in his former employer's footsteps -- upcoming Vertu phones may use Android, not Windows Phone. While it's a very unconfirmed rumor, a switch-up wouldn't be completely surprising when Vertu is still an all-Symbian house that needs more than just a few extra jewels to stay relevant.

Filed under: Cellphones, Mobile, Nokia

Nokia finishes offloading Vertu, rumors claim Vertu plans a matching switch to Android originally appeared on Engadget on Fri, 12 Oct 2012 15:09:00 EDT. Please see our terms for use of feeds.

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