When Google announced it was pulling Reader's plug (which will happen next week), the outcry was loud and viral. If I may speak for those who were most wounded by the knife in Reader's back, the announcement shock was mixed with betrayal, anger and loss. Those who built RSS reading into their lives generally placed it at the epicenter of their online activity. Anticipating life without Reader was a black-hole view -- the web with a void punched into the center.
As the wailing turned practical, exporting and migrating recommendations proliferated. The commotion died down for a while, and has now resumed for Reader's final week. Major and minor brands are jumping into the feed-reading game, seeking to sway a vocal population looking for new homes. But is a loud community of users also a large community of users? Feed-based web consumption hasn't had this much publicity in years. Does all this product development and media attention signal a rebirth of RSS's geeky convenience? Or are money and effort being thrown at an ephemeral market?
Wondering how AOL's RSS client will rank as a Google Reader replacement? Today's the day we find out, as the doors to the AOL Reader beta have officially swung open. Feedly's been absorbing Google's castaways for weeks now, and Digg's only two days away from launching its own freemium RSS client -- but we couldn't resist getting an early taste of what our parent company (Disclaimer alert!) is cooking. Join us after the break for all the details about this latest entrant in the field of feed readers.
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Google: "Eh, we're kind of over this Reader thing. Let's go launch some balloons."
AOL: "Why, thanks guys -- don't mind if we do!"
The above mentioned quotes are still unofficial, mind you, but it appears that AOL (disclaimer: that's Engadget's parent company) is joining Feedly and Digg in an effort to capture the audiences who will soon be forced to flee from Google's Reader product. AOL Reader launched today in beta form, promising to collect "all your favorite websites, in one place." It appears that the design language follows that introduced in the entity's Alto mail product, and if you've forgotten your AOL password, fret not -- those who request (and receive) an invite will be able to sign in via Facebook, Google or Twitter. Oh, and judging by the shot above, it's designed to work universally across screen sizes and devices, including your tablets, phones, desktops, laptops and space-age computational creations. Of note, it appears that the sign-up forms aren't entirely active just yet, as we're hearing that the bona fide launch won't occur until next week.
Update: We've confirmed that invites will be accepted starting on Monday, June 24th.
Filed under: Internet, Software
Source: AOL Reader (1), (2)
