When Google announced it was pulling Reader's plug (which will happen next week), the outcry was loud and viral. If I may speak for those who were most wounded by the knife in Reader's back, the announcement shock was mixed with betrayal, anger and loss. Those who built RSS reading into their lives generally placed it at the epicenter of their online activity. Anticipating life without Reader was a black-hole view -- the web with a void punched into the center.
As the wailing turned practical, exporting and migrating recommendations proliferated. The commotion died down for a while, and has now resumed for Reader's final week. Major and minor brands are jumping into the feed-reading game, seeking to sway a vocal population looking for new homes. But is a loud community of users also a large community of users? Feed-based web consumption hasn't had this much publicity in years. Does all this product development and media attention signal a rebirth of RSS's geeky convenience? Or are money and effort being thrown at an ephemeral market?
