In holiday 2011, while fans of both the Call of Duty and Battlefield series were gearing up for virtual war, the publishers behind each megafranchise were gearing up for a different type of virtual war. With the launch of Call of Duty: Modern Warfare 3, Activision's in-game social network -- dubbed "Call of Duty Elite" -- went live. Just prior, alongside the launch of competing title Battlefield 3, EA introduced its "Battlelog" system. And thus began a parallel virtual war for fans' loyalty, battled via user numbers and engagement metrics. It's a pretty boring war, but its armaments are the games many of us know and love.
The first-person-shooter social network war continues to this day (in silence, of course), with EA recently stepping up its rhetoric surrounding this October's entry, Battlefield 4. Since E3, where some new Battlelog features were shown for the first time during EA's presser, the company's released its first big Battlelog marketing video (seen below). But we wanted more details about what the first next-gen version of Battlelog will look like, and what EA's DICE studio has been able to accomplish with new hardware.
Filed under: Cellphones, Gaming, Handhelds, Tablets, Internet, Software, HD