"It's more like Tumblr." That's how one BlackBerry rep described BBM Channels to us, the company's new social networking service announced this past week at BlackBerry Live in Orlando. While Channels, alone, may initially seem like nothing new -- it's an iteration of a social communication model we've seem countless times before -- the service actually speaks more to BlackBerry's forward-facing strategy for BBM as a device-agnostic mobile solution. And, certainly, with the BBM messaging service heading to Android and iOS later this summer, BlackBerry only stands to gain from making its platform more robust, more engaging and more attractive to the big name brands, personalities and publications that draw followers.
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