The $299 Blu Life Pro is aimed at the selfie set with a 5-megapixel front cam

LIFE PRO by BLU.  (PRNewsFoto/BLU Products)

When we first spotted the decently spec'd Blu Life series, it seemed like a nice Android handset option for folks on a budget. However, the times they have a-changed, and the former KIRF company's latest device, the Blu Life Pro, is now looking decidedly less cheap. Spec-wise, it's packing a 720p screen, quad-core 1.5GHz MediaTek CPU, Android 4.2, HSPA+ 3G, 1GB RAM, 16GB of memory, 12-megapixel BSI camera with 1080p video and a standout 6.9 mm profile. At $299, it'll have to go up against plenty of similarly-priced and technologically superior rivals, but the key feature that distinguishes the Blu from the rest is its 5-megapixel, 1080p front-facing camera with a BSI sensor. Nevertheless, given the option between this and a much cheaper 720p phone like the spiffy Moto G, our vanity probably does know some bounds.

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Source: Blu Products

BLU Life View hands-on

DNP BLU Products Life View handson

Looking for a smartphone with a large display, decent specs and a price tag just shy of $300 unlocked and contract-free? It's not an easy thing to find here in the US of A, but that doesn't mean it's impossible. In fact, a little-known manufacturer out of Miami known as BLU is doing its darndest to get on the map and show off its brute handset-making skills at a reasonable cost. It's been a big player in the KIRF arena for quite some time, but its latest lineup of phones -- Life -- appears to have a bit of personality of its own. Of the devices in the Life series, we've received an early unit of the Life View, a 5.7-inch Android model, from our friends at Negri Electronics, an online retailer that recently began selling the device for $299. Take a closer look at our gallery of images below and then follow us after the break for a few impressions.

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