Tag Archives: Brand management

6 Brand Strategies That Most CMOs Fail To Execute

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The ground rules for branding are rapidly evolving.   Social media, content marketing, the younger generation, second screening, thought-leadership and the demographic shift are just some...

Cyber Stick Ups At Target & Neiman Marcus (& Others) Discounts Brand Engagement. Up To 85% Off.

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We figure that one in three of you are pretty concerned about this because, as it turns out, the cyber attack on personal and credit/debit card information previously reported by Target to have...
    






Why Samsung Is Gaining On Apple As Best Loved Brand

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In Interbrand’s 2013 brand index,  a benchmark measure of brand value, Apple came out on top, ending a 13 year run by Coca Cola. But the signs are that Samsung, which has been investing heavily in...
    






Interbrand Values Apple as #1 Brand of the Year

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Coke used to be the number one brand. And it has held this title since the past 13 years. But now all that has changed. Coca Cola is down at #3. And what is the #1 brand according to Interbrand?...