SoftBank Takes 57% Stake in Brightstar for $1.26 Billion


Brightstar had until now handled the trade-in and buyback projects for SoftBank. But now SoftBank has acquired a 57% chunk of the wireless distributor for a whopping $1.26 billion. This move made...

Apple reportedly teaming up with Brightstar to start in-store iPhone trade-in program

Bloomberg reports that Apple will be starting an iPhone trade-in program in an effort to increase the uptake of the iPhone 5. According to the always erudite "people with knowledge of the plans," Cupertino has tapped wireless distributor firm Brightstar to help run the exchange program through Apple stores -- allowing customers instantaneous trade-ins instead of having to deal with the endless shipping wait times of online exchanges. We've reached out to Apple for comment, but if the news is true, you can bet that Cupertino isn't likely to confirm it until next week at WWDC.

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Source: Bloomberg

Sony Xperia S, P and U to visit America, Brightstar to buy the tickets

Sony Xperia S, P and U to visit America, Brightstar to buy the tickets

Sony may be readying the Xperia Ion for US shores, but we haven't heard any news yet on whether the phone-maker's NXT family of phones will ever visit all those states. That's where Brightstar comes in. The wireless distributor has announced that it'll be offering up the Xperia S, P and U -- but hasn't yet offered up any concrete dates or specific markets. This means we may see the three Sony phone appearing on smaller, possibly lesser-known carriers -- Brightstar mentions its "regional and local expertise." The distributor's excitable press release is right below.

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Sony Xperia S, P and U to visit America, Brightstar to buy the tickets originally appeared on Engadget on Tue, 03 Apr 2012 11:05:00 EDT. Please see our terms for use of feeds.

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