Snapchat’s new ad formats are designed to keep you watching

This week, Snapchat debuted two new ad styles meant to engage its users more and encourage less skipping, TechCrunch reports. So far, the app's ads have largely consisted of short videos, which followed the last clip in a Story or were placed through...

Junk technology: A ridiculous history of fast-food PR stunts

Who doesn't love a good, over-the-top marketing stunt? Recently we've seen a lot of those, including Pizza Hut's Pizza Parka, a coat made out of the same insulating materials as its delivery pouches. Because why not? That ridiculous product from Pizz...

Snapchat’s AR Lenses are the newest tool for ads

Remember Snapchat's dancing 3D hot dog? Well, you might start seeing a few more Lenses like that one because Snap is opening up its 3D World Lenses to advertisers. So far, it has partnered with Warner Bros. and Bud Light to create Lenses featuring th...

Bud Light’s connected fridge ensures you never run out of beer

There's no good time to run out of beer. And if it's going to happen, it's usually when you have friends over or your team is in a close game. To ease the frustration of drinking up all of your suds, Bud Light has the Bud-E Fridge. The mini fridge...