Tag Archives: campaigns

Executive Creative Directors Evaluate Super Bowl Advertising

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One week from today is the Super Bowl of advertising with an hour of football in-between. I wanted all of us to enjoy these TV spots to the fullest. To that end, I asked myself what makes a great...

Display Ads are as Compelling As TV Spots

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In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares and rectangles that looks like a bland abstract-art piece. It turns out these are...

Super Bowl 2014 Ads: Predicted Winners And Losers

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This article is by Jeri Smith, president...

Project Wedge is a New, Easy, Indie Portable Projection System

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Project Wedge is a hardware start-up out of Olympia, Washington, that aims to solve one of those problems we didn’t know we had: How does one easily display a share content from tablet to a large...

Google is Already The King Of Online Advertising, but that is not Enough

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Forget wearable computers and self-driving cars. The search giant will continue its dominance by sticking with its advertising roots – taking $40 billion out of the hides of some very familiar...