Tag Archives: car subscription

Mercedes halts its car subscription service after lackluster demand

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Mercedes-Benz is learning how difficult car subscription services can be. Automotive News reports (via The Verge) that Mercedes has halted its Collection subscription pilot after modest uptake. The company had hoped to expand the drive-what-you-want...

Hertz launches monthly car rental subscription starting at $999

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Today, Hertz announced a new vehicle subscription service, Hertz My Car. For a monthly fee, users will have access to select sedans, crossovers, SUVs and trucks. The service follows on the heels of a similar, but more expensive, pilot program that En...

Rental company Enterprise tests subscription service for $1,499 a month

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Enterprise Holdings is adding a new way to rent cars by offering a monthly subscription service that allows users to swap vehicles four times per month. Subscribe by Enterprise is priced at $1,499 per month, plus fees and taxes and will first be avai...