Tag Archives: Content marketing

How To Do Content Marketing Right

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Content is hot!  What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena.  There is a slew of specialist agencies producing branded...

Contently Raises $9 Million To Build ‘The Plumbing For Brand Publishing’

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Native advertising, content marketing, sponsored content — whatever you call it, it’s one of the most powerful currents remaking the publishing business, and Contently is riding right in the middle...
    






2014 Marketing Trends You Probably Haven’t Heard

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It’s that time of year.  I’m hopped up on eggnog and ready to go!  Last year’s “10 Marketing Trends for 2013 You Haven’t Heard” was a popular one.  Let’s do it again.  Hoping three or four of these...
    






Be an Expert or Go Home

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Content is no longer king. Today, content marketing is king. Successful content marketing is not about volume, it is about being an expert and helping others. Branding and reputation follow from...
    






4 New Year’s Resolutions Your Small Business Should Keep This Year

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Each January, Americans make a list of resolutions to help them live a better life throughout the year. Whether those resolutions are to lose weight or get out of debt, a new year provides the...
    






How To Double Your Content Marketing ROI In 2014

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December brings many traditions: enjoying the holidays, wrapping up projects from the year that’s ending, and gearing up for the year ahead. One piece of the process is evaluating how you did in...