Tag Archives: cpplus2013

CP+ 2013 wrap-up: brochure models, Japanese dancers and point-and-shoots aplenty

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CP 2013 wrapup brochure models, Japanese dancers and pointandshoots aplenty

Despite an unfortunate lack of product introductions, largely due to the recent influx of new models at Photokina, there was plenty of excitement on the floor at Japan's annual CP+ trade show. The promise of new point-and-shoots brought us out to Yokohama, but non-stop manufacturer-sponsored entertainment at the exhibition hall, most often not in any way related to the devices on display, kept us coming back.

At Nikon's booth, Japanese dancers clad in a variety of "urban" dress, remained in constant motion in an effort to demonstrate the autofocus abilities of the company's latest 1 Series cameras. At dozens of other stands, models, often surrounded by groups of attendees, held camera brochures in an array of different poses. And, at Casio, female presenters spoke of the company's "speed revolution" in front of dozens of amateur photographers, each clicking away as if under a looming deadline. All in all, this relatively small exhibition is an experience not to be missed. So, even if you weren't able to visit this year, you can join us inside Pacifico Yokohama in the video after the break.

Gallery: CP+ 2013 wrap-up

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Nikon Coolpix S9500, S9400 and S5200 point-and-shoots debut at CP+ (hands-on video)

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Nikon Coolpix S9500, S9400 and S5200 pointandshoots debut at CP handson video

Ready to check out some more point-and-shoots? That's great news! We've got a few more to share. The first two, the Coolpix S9500 and S9400, are nearly identical, save for a few key features. Appearance-wise, it's difficult to distinguish between the two, especially when they're powered off. Once you flip them on, however, you'll probably notice the S9500's whopping 22x zoom lens, compared to an 18x optic on the S9400. Both include 18.1-megapixel CMOS sensors and very crisp 3-inch OLED displays, while the higher-end S9500 ($350), which is likely to be the only US-bound model, adds built-in WiFi and GPS. Not to be overlooked, the S5200 includes a 16-megapixel CMOS sensor, a 3-inch VGA LCD, 6x optical zoom lens and WiFi for $180.

We caught up with all three compacts at Nikon's CP+ booth this week, and we were quite impressed with the S9500 in particular. Despite the 22x zoom lens, the camera was very thin and light -- it should be able to tuck into a pocket just fine. It included a premium finish, just like its slightly less capable sibling, the S9400, and performed very well during our hands-on. Both of these shooters have sharp OLED displays, which really looked fantastic, along with dedicated mode dials, though we were disappointed to see that Nikon omitted manual shooting options, in favor of some scene presets. The S5200, which was on display in red and blue, had a similar feel and finish, though it was quite a bit more compact, and lacked the OLED screen and mode dial. All of these models are set to ship later this month, but if you're eager to learn more, you can check 'em out in our hands-on after the break.

Gallery: Nikon S9500, S9400, S5200 and L28 hands-on

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Hands-on with Nikon’s Coolpix P520 and L820 superzooms at CP+ (video)

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Handson with Nikon's Coolpix P520 and L820 superzooms at CP video

Nikon introduced a pair of step-up superzoom cameras here at CP+, with the P520 designed to meet the needs of advanced amateur shooters and the L820 best suited for casual photographers looking to get a bit closer to the action. Both models include BSI CMOS sensors, with the $450 P520 snapping 18.1-megapixel stills and the $280 L820 capturing 16 megapixels. That first model includes a 42x (24-1,000mm) optical zoom lens while the latter sports a 30x (22.5-675mm) optic -- both offer lens-based image stabilization. Both options feature lens-mounted zoom toggles, pop-up flashes and dedicated video capture buttons, but only the P520 offers a dedicated mode dial, and if you're planning to make changes on the fly, that's really a necessity.

We caught up with the duo at Nikon's CP+ booth this week -- we were expecting some inconsistency between the two based on price and specs alone, but after trying out both models, the Coolpix P520 is far and above the better option. The VGA-resolution 3.2-inch display was incredibly sharp and bright, and the vari-angle functionality lets you snap overhead and below-eye-level shots with ease. The camera was very responsive and the housing felt quite durable -- you definitely get quite a bit for your 450 bucks. The L820, on the other hand, felt very much like a low-end alternative, so unless you're on a strict budget or in the market for a sub-$300 model, you'll want to spend for the P520. You should be able to check out both cameras in retail stores beginning later this month, or you can take a look today in our hands-on after the break.

Gallery: Nikon P520 and L820 hands-on

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Nikon Coolpix AW110 and S31 ruggedized cams see some action at CP+ (hands-on video)

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Nikon Coolpix AW110 and S31 ruggedized cams see some action at CP, we go handson video

You might figure that a climate-controlled exhibition center would offer a safe haven for even the most delicate of electronics, but with thousands of consumers getting handsy with these gadgets, many devices take quite a beating during a week-long trade show. No drop to the floor, counter crush or attendee sneeze is too much for these ruggedized Nikons, however. The Coolpix AW110 and S31 were both designed with wild lifestyles in mind, with waterproof and shockproof housings offering protection on land and under the sea. Our test location this week was limited to a display counter positioned front and center at Nikon's CP+ booth in Yokohama, so we can't speak to durability, but both offerings look convincing enough.

With a sticker price of $350, the AW110 is certainly the higher-end of the two. We were particularly taken with the 3-inch OLED display, which looked fantastic -- it's perhaps the sharpest screen we've seen on any ruggedized model. The 5x internal zoom lens wasn't speedier than we expected, but it'll get the job done. The S31, however, looks very much like a child's plaything. And, considering the $120 MSRP (for a ruggedized camera, no less), it seems to be priced as such. We'll let you make that call for yourself, however -- take a closer look at both point-and-shoots after the break.

Gallery: Nikon AW110 and S31 hands-on

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Pentax Optio WG-3 and WG-10 offer ruggedized shooting with a unique design, we go hands-on (video)

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Pentax Optio WG3 and WG10 offer ruggedized shooting with a unique design, we go handson video

Some might call it ugly; we'll say unique. Regardless of your take on Pentax's ruggedized Optio housing, you'll get a capable waterproof shooter, with a handful of practical features. Two new models appeared this week at CP+ in Yokohama, Japan, and while both may look like they came from the same mold, the feature sets differ vastly. The more powerful compact, the WG-3, is also the slightly larger flavor. It packs a 16-megapixel CMOS sensor, a sharp 3-inch LCD and a 4x, f/2-4.9 lens. Its survivability stats, printed around the lens, include waterproof to 14 meters (46 feet), shockproof to 2-meter (6.5-foot) drops, crush-proof to 100 kilograms (220 pounds) of force and cold-proof to -10 degrees Celsius (14 degrees Fahrenheit). Then there's the WG-10, which is basically just a rebranded WG-1, so we won't focus much on that.

Both cameras have similar designs that scream "rugged" -- in other words, if you're a fan of Panasonic's original Toughbook design, you might find these attractive. They're incredibly solid-feeling, so while trade show tethers prevented us from doing any durability testing, they definitely look the part. We spent a few minutes with the WG-3 (or WG-III as indicated to the right of the lens) -- it's almost intimidating in appearance, as if it's telling other cameras to watch their backs. The display is sharp and bright and the camera was generally responsive, though it certainly won't break any records for speed. Interestingly, the WG-10, which we were originally told was a Target-exclusive, and therefore only available in red, was displayed with a black finish as well -- perhaps Pentax has different plans for that model in Japan, which makes sense, considering that there aren't any Target stores here. Either way, you should expect to see both of these hit stores in April, or you can sneak a peek now in our hands-on video after the break.

Gallery: Pentax Optio WG-3 and WG-10 hands-on

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Canon PowerShot ELPH 330 HS and 115 IS hands-on (video)

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Canon PowerShot ELPH 330 HS and 115 IS handson video

In Japan, they've been coined the IXUS 255 HS and IXUS 132, but folks in the US will probably recognize them as the ELPH 330 HS and 115 IS. By any name, they're Canon's two mid-range point-and-shoots for CP+, and while they were joined by the A2500 during this week's announcements, that latter model didn't seem to make it to the company's booth here in Yokohama. In any case, if you've handled an ELPH model in recent years, you know what to expect here -- Canon's design hasn't changed much, but we're not complaining. The 330 HS includes a 12.1-megapixel CMOS sensor, compared to a 16-megapixel CCD in the slightly smaller 115 IS.

Cosmetically, the biggest difference between the two is the powerful 10x optical zoom lens on the 330 HS, compared to a still-respectable 8x optic on the lower-end model. Both cameras offer the same familiar PowerShot UI, and they look nearly identical with the lens retracted. Zoomed in, however, it's clear which camera is the more capable of the bunch. Both performed very well during our hands-on at Canon's booth, though we'd definitely opt for the 330 HS, which offers a superior sensor and extended lens, not to mention built-in WiFi -- it's definitely worth spending an extra 60 bucks to snag the $230 HS model. Both cameras are set to ship beginning in March, but you can check them out in our walkthrough today, embedded just past the break.

Gallery: Canon PowerShot ELPH 330 HS and 115 IS hands-on

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Olympus Stylus XZ-10 packs control ring and PEN-like AF, we go hands-on at CP+ (video)

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Olympus Stylus XZ10 packs control ring and PENlike AF, we go handson at CP video

We have to say, Olympus has a very compelling point-and-shoot to show off at CP+. The Stylus XZ-10, which launched just this week, includes a small arsenal of features that you wouldn't normally find on a pocketable cam, including incredibly fast autofocus, a control ring around the lens, a dedicated mode dial and a very sharp (920k-dot) 3-inch LCD. The autofocus is the standout here, however -- Olympus describes it as being on-par with its PEN Micro Four Thirds models, and as compacts go, it feels just about as speedy as Sony's RX100. The 5x, 26-130mm lens offers a maximum aperture range of f/1.8-2.7, which should have you covered in most lighting situations. There's a 12-megapixel CMOS chip on board, with sensor-shift image stabilization, and support for 1080/30p video as well.

The camera itself feels very much like a premium device, and it's attractive to boot. There's no built-in WiFi, which we've been seeing embedded with quite a few pocketable models this year, but you can take advantage of some smartphone sharing and editing features if you add on an optional Toshiba FlashAir card. Sadly, there's still no US pricing to speak of, but Olympus reps here in Japan quoted a retail price of ¥40,000 (about $440), plus tax, when the camera hits stores beginning in February. Take a closer look in our hands-on after the break.

Gallery: Olympus Stylus XZ-10 hands-on

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We’re live from CP+ 2013 in Yokohama, Japan!

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We're live from CP 2013 in Yokohama, Japan!

It feels like just yesterday that we made our way through hall after hall at Photokina. Cologne, Germany's biennial photo extravaganza is absolutely massive in comparison to Japan's up-and-coming CP+, which admittedly promised a bit more excitement in 2012, but local enthusiasts seem to have come out in droves for this week's show here in Yokohama, likely motivated by an opportunity to check out models that first appeared earlier this month at CES. Still, CP+ is the most prominent camera trade show in Asia, and considering Japan's role in the digital imaging space, it's not to be overlooked. While we're here, we'll be checking out a handful of point-and-shoots from Canon, Nikon, Pentax and Olympus, just to name a few, perhaps joined by a surprise gadget or two.

Protip: Use our "cpplus2013" tag to catch our CP+ hands-ons, posted throughout the week.

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Pentax expands ruggedized series with Optio WG-3, Target-exclusive WG-10

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Pentax expands ruggedized series with Optio WG3, Targetexclusive WG10

Think it might be time for a new ruggedized Pentax? It looks like the company agrees -- two new models are making their debut this week at CP+. The first is actually a rebranded WG-1, now called the WG-10, which will be available exclusively at Target stores and the website beginning in April. It's identical to the WG-1, save for the obligatory red finish and a $180 price tag. The second model is more of an original number -- it's an update to last year's WG-2. The new compact, dubbed the WG-3, maintains the unique design of the other two Optios, including a nifty LED ring around the lens for lighting macro shots.

There's a 16-megapixel, 1/2.3-inch BSI CMOS sensor, a 3-inch 460k-dot LCD, a 4x lens with an f/2 wide-angle maximum aperture, along with options for 1080/30p and 720/60p video capture. It's waterproof to 14 meters (46 feet), shockproof to 2 meters (6.5 feet) and freeze-proof to -10 degrees Celsius (14 degrees Fahrenheit). The basic version will run you $300, while a tricked-out $350 model adds GPS and Qi wireless charging, along with a secondary LCD that displays the current time, barometric pressure, a compass, altitude and underwater depth. Snag a peek in the gallery below.

Gallery: Pentax Optio WG-3 and WG-10

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PENTAX Introduces 15th Generation Ruggedized Camera -the WG-3 GPS and WG-3

Performance meets photographic demands with fast F2.0 lens, in-camera shake reduction, and increased waterproof, crushproof and shockproof ratings

Denver, CO (January 29, 2013)- Leveraging its long-standing and comprehensive expertise in the waterproof category, PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX) has introduced the 15th generation in its adventureproof line-up of point and shoot cameras, the WG-3. Boasting a diverse set of new features and improved specifications, the WG-3 is the ideal companion to capture life's planned and unplanned adventures.

The WG-3 boasts a rich feature-set that has been optimized to meet the rigorous and demanding needs of the adventurous photo enthusiast, whose travels and exploits can take them into a variety of scenarios too challenging for the traditional point-and-shoot. Its newly designed, large-aperture, 4x optical zoom lens (with the maximum aperture of F2.0 at wide-angle end), high-sensitivity, back-illuminated 16 megapixel CMOS image sensor, and sensor-shift Shake Reduction system ensure sharp, high-quality, low-noise images.

The rugged features of the WG-3 include an improved waterproof depth rating to 45 feet, while the WG-3 GPS offers enhanced GPS functionality for geo-tagging images that can be mapped back to your journey and a dedicated second display showing compass direction, elevation or depth below water. Additionally, the WG-3's category defining Digital Microscope mode and six LED lights surrounding the lens barrel enable focusing as close as one centimeter from the subject producing bright, shadow-free macro images.

For the unplanned adventure, the WG-3 offers a worry-free shooting experience with an increasingly ruggedized body that is shockproof from drops of up to 6.6 feet, coldproof to 14 degrees Fahrenheit and crushproof, withstanding up to 220 foot pounds of force. The WG-3's rugged design is enhanced by its folded optical zoom lens that reduces its vulnerability to moisture and dust while ensuring a compact and pocketable size without the protrusion of a lens barrel. Finally, the sturdy construction and sharp design, unique to the WG-3, features a texturized grip for a controlled ergonomic grasp and colorful grip accents to further enrich its rugged styling.

"The WG-3 GPS truly leverages our experience in this category," said John Carlson, Sr. Marketing Manager, PENTAX. "New features like the easy-to-read second LCD, dedicated video record button, double-locking battery door and wireless charging capabilities show PENTAX's dedication to improving our offering in this category."

To enhance creative expression during shooting PENTAX offers an optional lens adapter with wide-angle coverage to 20mm, and the SportMount Chest Harness which allows for the hands free capture of adventures and features a quick and easy mechanism to review your images and footage without having to remove the camera from its mount.

Pricing and Availability

Priced at $349.95 the new WG-3 GPS is available in a choice of purple or green. The WG-3 is available in black or orange for a price of $299.95. Both models will be available at retailers nationwide and online in March 2013. To find a retailer near you, please visit: http://www.pentaximaging.com/where-to-buy

PENTAX Announces 14th Generation Adventure Proof WG-10, Expanding Image Capturing Possibilities Beyond the Traditional Point and Shoot Camera

WG-10 offers compact pocketability with advanced features suitable for almost any environment

Denver, CO (January 29, 2013) - PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX) has today announced the availability of the compact and highly portable WG-10 adventureproof point and shoot camera, an ideal option for the on-the-go shooter who requires a capable yet sturdy image and video capturing device. Its durable assembly and robust feature-set makes the WG-10 the ideal companion camera for life's explorers; striking the perfect balance between a point and shoot and PENTAX's category defining adventure-ready features.

Waterproof to depths of 33 feet, the WG-10 can withstand the rough-and-tumble lifestyle of an active shooter. The WG-10 bridges the gap between the common point and shoot and life's more challenging photo opportunities that might require waterproofing or the ability to function in a very cold environment; like a trip to the waterpark or an impromptu snowball fight. The WG-10 offers a 14 megapixel backlit CMOS image sensor and a state-of-the-art imaging processing engine assuring rich and detailed imagery.

"The WG-10 is a compelling offering for the active family or dynamic shooter," said John Carlson, Sr. Marketing Manager, PENTAX. "With the WG-10 you no longer need to sit on the edge of the pool at the waterpark or flinch when your six-year-old grabs the camera to take a picture. It is durable enough to withstand the elements, yet still capture vibrant images worthy of framing or sharing."

Within its compact body, the WG-10 also features a 5X optical zoom lens with coverage from 5mm to 25mm (equivalent to approx. 28mm wide angle to approx. 140mm medium telephoto in the 35mm format). This versatile zoom lens comes in handy for a wide variety of scenes and subjects, from wide-angle snapshots, to telephoto images. Additionally, the WG-10 features PENTAX's category defining LED Macro lights coupled and Digital Microscope mode enabling focusing as close as one centimeter from the subject producing shadow-free, evenly-lit images.

Pricing and Availability

The WG-10 will be available in mid-April in red for $179.95.
Additional information including product specifications is available here: www.pentaximaging.com/news

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Canon PowerShot A2500, ELPH 330 HS, 115 IS point-and-shoots debut ahead of CP+

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Canon PowerShot A2500, ELPH 330 HS, 115 IS pointandshoots to debut this week at CP

You might have figured Canon's 2013 PowerShot lineup was diverse enough to satisfy just about any point-and-shoot craving. Well, no matter -- we're about to see a trio of compacts added to the mix. The ELPH 330 HS is the company's premium model for CP+, Japan's up-and-coming digital imaging trade show, which kicks off later this week in Yokohama. The 330 is similar to the 130 IS, which we first saw at CES, boosting the focal range from 8x to 10x, with a 24mm wide-angle lens. There's also an upgraded 12.1-megapixel CMOS sensor with a Digic 5 processor, a 461k-dot 3-inch LCD and built-in WiFi. The next higher-end offering is the ELPH 115 IS, which packs specs more in line with the 130 IS, including the same 16-megapixel CCD sensor and 8x 28mm lens. There's no WiFi to speak of, however, and the display drops to a 2.7-inch 230k-dot panel. It can shoot 720p video and offers the same Eco Mode bundled with all of Canon's 2013 compacts.

Finally, for photogs on an even tighter budget, there's the PowerShot A2500. The specs are similar to the 115 IS, including a 16-megapixel CCD chip, a 2.7-inch 230k-dot display and 720p video shooting. Despite the reduced 5x 28-140mm lens, this flavor is a bit heftier, though it's a step up from most other A-series Canons. If you have the cash to spare, the $230 ELPH 330 HS is clearly the most compelling option launching this week -- it ships in March with black, pink or silver finishes. The slightly less capable 115 IS will be available in March for $170, in black, blue, pink and silver, while the A2500 will hit stores in April for $130, in black, silver and red. Catch a few more details in the PR just past the break.

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CANON U.S.A. INTRODUCES THREE NEW STYLISH POWERSHOT DIGITAL CAMERAS PROVIDING WIDE-ANGLE AND LONG TELEPHOTO LENSES IN COMPACT DESIGNS

New Lineup Includes the Wireless-Enabled PowerShot ELPH 330 HS Digital Camera With a Powerful 10x Optical Zoom Lens

LAKE SUCCESS, N.Y., January 28, 2013 - Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the addition of three stylish, feature-packed PowerShot Digital Cameras: the PowerShot ELPH 330 HS, ELPH 115 IS and A2500. These new models are ideal for photography enthusiasts of all levels looking for great photo quality and excellent video performance in compact, powerful point-and-shoot designs.

The new PowerShot ELPH 330 HS digital camera provides advanced wireless connectivity for easy sharing. Providing great performance in dimly lit situations, the ELPH 330 HS digital camera includes the Company's HS SYSTEM that delivers clear images with minimal noise and maximum detail even when shooting in low-light. The new cameras offer great features such as Canon's Smart AUTO, enabling even novice users to get optimal camera performance automatically, so whether photographing a running child or a solo recital on stage the cameras deliver spectacular images with ease. Smart AUTO allows the cameras to detect up to 58 scenes for the PowerShot ELPH 330 HS digital camera and up to 32 scenes for the PowerShot ELPH 115 IS digital camera and PowerShot A2500 digital camera. All three models also feature ECO Mode, an advanced new method that manages power consumption and extends battery life by approximately 30 percent, when enabled, allowing you to shoot more photos for a longer amount of time.

"With the introduction of these sleek, new models to our family of PowerShot digital cameras, we are able to provide our customers with a range of imaging options including more models with wireless connectivity to upload and share their amazing creative images," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.

PowerShot ELPH 330 HS Digital Camera

Photography today is as much about image quality as it is about sharing, whether through prints or online communities. With this in mind, the PowerShot ELPH 330 HS digital camera builds upon the success of the PowerShot line with built-in advanced wireless capabilities to easily share high-quality images captured with an impressive 10x optical zoom lens and 12.1-megapixel High-Sensitivity CMOS image sensor. After an initial one-time set-up, the camera can connect to both iOS(R) or AndroidTM smartphones and tabletsi for quick and easy sharing. Users launch Canon's free CameraWindow application [i]i, available on both the iOS(R) and AndroidTM operating systemsi, to wirelessly transfer photos and videos from the camera to their device. Frequently used devices and accounts are conveniently stored in the camera's wireless history menu for quick one-touch access.

With these enhanced wireless capabilities, users now have the ability to comment on their uploaded photos directly from the camera - so being part of conversations taking place on social networking sites is easy and convenient. In addition, individuals can control the destination of Facebook uploads - choosing to share content with everyone, or post photos only to selected Facebook groups. Users can also instantly upload images wirelessly from the camera to Canon iMAGE GATEWAYiii, and automatically upload them to a computer remotely. Photos can also be printed wirelessly using Wireless PictBridgeiv on select Canon wireless inkjet printers, including the new PIXMA MG6320 Photo All-In-One printer, so special moments can be preserved and cherished.

A fantastic multipurpose lens: the PowerShot ELPH 330 HS digital camera provides a 10x optical zoom lens taking images from 24mm wide, up to 240mm at the telephoto end, able to capture that group shot, or zoom in for a dynamic close-up. Great even in low light, the camera's 12.1-megapixel High-Sensitivity CMOS image sensor and DIGIC 5 image processor combine and deliver on Canon's HS SYSTEM helping ensure detail is captured even in dark or shadowed areas at a maximum ISO speed of up to 6400. For capturing memorable moments on video, at the touch of a dedicated movie-record button, the PowerShot ELPH 330 HS digital camera shoots beautiful 1080p Full HD video and includes a built-in stereo microphone for great sound. Helping document vacations with your own personal highlight reel, the camera's new Hybrid AUTO mode utilizes a combination of Smart AUTO and Intelligent IS to create a beautiful and steady HD video clip (up to approximately 4 seconds) in Movie Digest mode every time you shoot a still image. Helping ensure you don't miss those magic moments, the camera features both High Speed AF for fast focusing speed and High‐Speed Burst for continuous capture at up to 6.2 frames per second while maintaining superb image quality. The combination of features, including wireless connectivity, Canon's Intelligent IS system and ECO Mode, help make the PowerShot ELPH 330 HS digital camera a great imaging companion for vacations, all-day sporting events, or family parties.

Expected to hit store shelves in March, the PowerShot ELPH 330 HS digital camera will be available in three modern colors: black, silver and pink for an estimated retail price of $229.99.

PowerShot ELPH 115 IS Digital Camera

The new pocket-able PowerShot ELPH 115 IS digital camera features an 8x optical zoom lens (28-224mm), which provides a focal range to capture most any situation. The PowerShot ELPH 115 IS digital camera includes a 16-megapixel image sensor and DIGIC 4 image processor for exceptional image quality. For those photographers who "shoot it all" and seamlessly move from scene to scene, the PowerShot ELPH 115 IS digital camera provides Canon's Smart AUTO mode that intelligently selects the proper camera settings based on up to 32 predefined shooting situations for capturing spectacular images in a variety of settings with ease. For creative video capture, users can record HD video with a built-in microphone for great sound. The PowerShot ELPH 115 IS digital camera also includes Canon's unique Intelligent IS system technology, matching the lens movement with one of six stabilization modes for smooth video and sharp still images. The camera also includes Canon's new ECO Mode allowing you to shoot more photos for a longer amount of time.

With anticipated in-store availability in March, the PowerShot ELPH 115 IS digital camera will be available in four sleek colors: blue, silver, black and pink at an estimated retail price of $169.99.

PowerShot A2500 Digital Camera

Rounding out Canon's new PowerShot lineup is the PowerShot A2500 digital camera, which includes a 16-megapixel image sensor and DIGIC 4 Image Processor, as well as a 28mm wide-angle lens with 5x optical zoom that can extend out to 140mm at the telephoto end. The camera also features Canon's Smart AUTO mode that analyzes each scene to intelligently select camera settings based on 32 predefined shooting scenarios to help capture stunning images with ease. The PowerShot A2500 digital camera can also capture great video, recording HD through a dedicated movie button. Helping ensure crisp images, Canon's Digital IS reduces the effect of camera shake and subject movement. For travelers and those on the go, Canon's new ECO Mode conserves battery life, allowing you to shoot more photos over a longer period of time. For those photographers looking to be a little more creative, the camera also features various Scene Modes such as Fisheye Effect, Toy Camera Effect and Monochrome to help provide additional creative freedom when capturing your photos. And for those just learning the art of photography, a Help Button will provide simple explanations of camera settings and functions.

Expected for sale in April, the PowerShot A2500 digital camera will be available in silver, red and black for an estimated retail price of $129.99.

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