J.D. Power: AT&T unseats Verizon as customer care leader

AT&T is the absolute bee's knees in customer care among the big four carriers. That's if you're listening to J.D. Power, anyway, which finds that longtime champion Verizon is no longer the best at solving its customers' problems. As a precaution, this study is rather narrow in scope and considers just three components of customer care: telephone assistance, online support and in-store personnel. Naturally, this is just one component of customer satisfaction, and factors such as coverage, data speed and call quality aren't considered -- look to Consumer Reports for insight on those. Still, customer care is important and J.D. Power suggests that it's now at its highest levels since 2009. Sadly, not everyone's a winner, as the study also finds that Sprint and T-Mobile both fall below the industry average.

On the prepaid side, MetroPCS is keeping its position as the front-runner, but even more curious, it's said that a whopping 69 percent of non-contract customers use carrier apps to manage their accounts. What's more, customer satisfaction is reportedly considerably higher among prepaid carriers that provide these management apps to their subscribers. In this context, it seems that well-targeted bundled apps aren't necessarily bloatware, but we still think its carriers should let you remove that stuff.

Filed under: , , , , ,

Comments

Survey says Verizon is best at customer satisfaction… among the big four, anyway

Survey says Verizon is best at customer satisfaction among the big four, anyway

The results from the American Customer Satisfaction Index are in, and parroting a recent study by Consumer Reports, Verizon Wireless is named the front-runner with the most happy subscribers among the big four carriers. The survey takes a number of factors into account, such as call clarity, dropped calls, network coverage, data speeds, helpfulness of in-store staff, diversity of plans and the quality of the carrier's websites. As the dust settled, Verizon notched a three-point gain to chart a score of 73 (out of 100), whereas ACSI's previous front-runner, Sprint, held steady with a score of 71. AT&T is portrayed as "in a statistical dead heat with Sprint," which climbed one point to chart an ACSI score of 70. Meanwhile, satisfaction among T-Mobile customers fell a point, which caused the carrier to pull up the rear with a score of 68.

On the whole, ACSI suggests that subscribers are generally more satisfied with regional providers and MVNOs, as the little dogs hold an aggregate score of 78. Speaking in broader terms, the ACSI reports that the wireless industry has reversed its two-year trend of sliding customer satisfaction to hit a benchmark score of 72, which matches the industry's 10-year high. Naturally, improvements still need to be made across the board, but at least things seem to be moving in the right direction.

Filed under: ,

Comments

Via: FierceWireless

Source: ACSI