Marketers have always been looking for ways to reach their target audience. Earlier in the 20th century, mainstream messaging mediums included newspapers, radio, and billboards. Starting in the 1960s, television became mainstream, and businesses had a new avenue for reaching their audiences. Leveraging the power of video messaging, coupled with massive reach into virtually every U.S. living room, advertisers could get more creative with their ads and have a greater impact on their branding than ever before. Fast-forward to the 21st century, and digital advertising such as PPC text ads, display ads, native ads, and video ads became booming businesses,…
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The website AfterEllen went live in 2002, producing content for and written by lesbian and bisexual women. Since then, other sites like Autostraddle launched aimed at a similar audience and mainstream sites like The Huffington Post, Buzzfeed and NBC...