Tag Archives: Display Ads

Display Ads are as Compelling As TV Spots

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In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares and rectangles that looks like a bland abstract-art piece. It turns out these are...

Google Ad Chief Susan Wojcicki Talks about Next Big Battle

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Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes and others have labeled her. When we meet outside her office at the Googleplex in...

Google is Already The King Of Online Advertising, but that is not Enough

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Forget wearable computers and self-driving cars. The search giant will continue its dominance by sticking with its advertising roots – taking $40 billion out of the hides of some very familiar...

Should Microsoft Buy Yahoo for $53 Billion?

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The last time Microsoft offered to buy Yahoo — valuing it at $45 billion, Steve Ballmer hoped that some value could be created by combining their media assets. As he said back then, “We have great...

Yahoo! Provides David Pogue With the Playground Of His Dreams

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David Pogue has become a household name in tech criticism from his “State of the Art” column in New York Times along with multi-media contributions to PBS and CBS among others.  Last week, Pogue...
    






Inside Forbes: We’re Diving Into the Era of News Streams With Breakthrough Mobile Products

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Like a hanging, mobile focuses the mind. I often say the $2 to $3 CPMs publishers frequently get for smartphone ads will crush all traditional newsrooms built for the era of $50 print CPMs — and most...
    






Google Attempts To Reinvent Display Advertising

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You might not think that this is a very big reinvention actually but the advertising world is finding it all pretty exciting. The basic problem is with display advertising, the type that a company...
    






5 Companies That Transformed Advertising In 2013

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The convergence of social, video and mobile technology is rapidly changing the face of advertising. Just over a decade ago, search and display ads were all a company needed to reach their target...
    






Pandora is Mining User Registration Data for Advertisers

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Were something to happen to the cookie policy at Pandora, it would still survive the blitz. That is because Pandora has all the information regarding its users who sign in at its fingertips....

Google To Remove Blogger’s Adult-Themed Pages

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All adult sites on Blogger are facing a road blocked signal. Google which owns Blogger is prohibiting all adult-themed contents on blogs. Especially the commercialization of porn on Blogger will be...