Tag Archives: ExactTarget

Salesforce.com Will ‘Open The Door’ For Customer Success Startups Like Gainsight

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Gainsight is a company that fights churn. It does that by helping its clients like Adobe, Box and EMC keep tabs on their own existing customers. Know how happy a company is with your software and you...

Helping Sell Ice to Eskimos – Salesfusion Raises Series B

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In the old days marketing consisted of taking out an advertisement in a newspaper or on the wireless. Oh for those simple times. We now have a massively complex set of tools aimed at automating...

Wearables And Marketing IPOs: Why A Top Forrester Analyst Jumped Ship For StrongView

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When Oracle shelled out $1.5 billion for cross-channel marketer Responsys last month, it seemed a clear response to Salesforce.com’s own $2.5 billion ExactTarget acquisition in June, but I called up...
    






With $1.5B Responsys Buy, Oracle Aims Right At Adobe, Salesforce In War For Cloud

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On Thursday, Oracle announced positive quarterly earnings results that beat Wall Street estimates. The next day, it declared war. Oracle’s announcement Friday that it’s acquiring cross-channel...