Sigma 18-35mm f/1.8 APS-C zoom lens priced at a surprisingly reasonable $800

When we came across the Sigma 18-35mm f/1.8 DC HSM a couple of months ago, the first thing that popped into our heads was: how much? After all, it's the first-ever zoom lens with a constant sub f/2.0 aperture, and even those with a higher f/2.8 go for thousands of dollars. Well, luckily for camera enthusiasts everywhere, the Sigma 18-35mm f/1.8 DC HSM has a street price of $799 -- less than half what we expected. Better yet, it'll be available in "early July" in Sigma and Canon mounts, which means it'll arrive just in time for some of you to shoot creamy bokeh shots of sunflowers in bloom. Nikon, Sony and Pentax mounts will come later in the year.

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Sigma announces 18-35mm f/1.8 APS-C zoom, breaks the elusive f/2.0 barrier

Sigma announces rarest of birds 1835mm f18 zoom

After opening a lot of eyes with its 30mm, F1.4 DC HSM lens, Sigma's just thrown another curve at the photo community with a feat that the major players haven't managed so far: a zoom lens with a fixed, sub f/2.0 aperture. The Sigma 18-35mm f/1.8 DC HSM that launched today for Canon APS-C cameras flew under everybody's radar and flaunts over double the light-gathering powers of the priciest zooms, which typically top out at f/2.8 -- except for Olympus' $2,300 14-35mm f/2.0 Four Thirds model. The extra third of a stop over that model may not seem like much, but the company said it needed to "solve a variety of technical challenges" to build it in order to minimize distortion and aberration. Sigma's also promising fast autofocus via a hypersonic motor (with full-time manual override) and rubber-coated brass construction. There's no pricing or availability yet, but don't expect it to be cheap (think $2k plus) -- after all, it's the only game in town for now.

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Via: Sony Alpha Rumors

Source: Sigma