FUJIFILM ANNOUNCES TWO NEW LONG ZOOM S-SERIES ALL-IN-ONE BRIDGE CAMERAS THAT GIVE CONSUMERS GREAT IMAGES AND PERFORMANCE

New S-Series cameras feature long zoom, fast autofocus speeds and high resolution imaging for advancing photography consumers

Valhalla, N.Y., January 30, 2013 - FUJIFILM North America Corporation announces its newest S-Series all-in-one bridge cameras, well-known for their precision FUJINON lenses and simple, compact designs. The new cameras feature improved sensors, advanced processing power and amazing lenses to give consumers a great choice of long zoom, yet easy to use digital cameras.

The two new S-Series models - the S6800 and S4800 each boast a powerful Optical Image Stabilization system for excellent blur reduction, and genuine FUJINON long zoom lenses with 30x optical zoom.

Powerful Optical Zoom and Optical Image Stabilization
The FinePix S-Series cameras both offer 30x zoom (24-720mm) with a wide range of focal lengths for maximum versatility. They also each use a superb FUJINON lens that consists of 17 elements in 12 groups, and combines aspherical and ED elements that help to reduce aberrations and promote a superior level of image quality. Each of the new bridge cameras are also capable of a Super Macro mode for users to get as close as 0.78" from a subject for great close-up shots.

"The new FinePix S-Series long zoom bridge cameras give consumers a powerful all-in-one compact design camera that is easy to use and delivers high resolution image quality that photography enthusiasts will enjoy" said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "These full-featured cameras give users speedy performance, ease of use and the ability to capture beautiful images at amazing distances - perfect for capturing those exciting family images."

Fast Autofocus and Quick Response Times
The S6800 has an impressive 16MP 1/2.3-inch BSI-CMOS sensor that captures excellent quality, low noise shots at sensitivities as high as ISO 12800. With autofocus speeds of 0.3 seconds*1, start-up times of 1.0 seconds*1, a 0.5 seconds*1 interval between shots and a continuous shooting speed of 8fps (max 10 frames at full resolution)*1, users can feel confident about capturing fast-action shots. And with its ultra-high-speed shooting of up to 60fps (max 60 frames, image size 1280 × 960) *1 and up to 120fps (max 60 frames, image size 640 × 480)*1, the S6800 lets users capture the action in slow-motion for advanced photography.

The S4800 uses a 16MP 1/2.3-inch CCD sensor that captures sharp quality, low noise shots and has autofocus speeds of 0.3 seconds*3 and a start-up time of 1.3 seconds*3 for quick action shooting at a great value.

Easy to Use
Both S-Series cameras have an easy to use Mode Dial for shooting selection, a bright 3.0" LCD screen (460k-dot S6800 and 230K-dot S4800) for easy viewing and image framing and the S6800 adds a dual zoom control for speed and precision zooming..

Full HD movie 1080i/60fps with Stereo Sound
The FinePix S6800 makes movie recording as easy as taking pictures using the dedicated movie button to start recording instantly. The high resolution, 1080i movie capture at 60fps with stereo sound and slow-motion capture at 480fps*2 is superb when played back on HDTV screens, and users can even take still photos during video recording. The S6800 also adds a number of in-camera movie editing features including "movie trimming" and "movie join."

The FinePix S4800 also shoots in 720p at 30fps in 16:9 format to let users share memories with friends and family on the big screen using the mini HDMI connector*4. What's more, with the clever Video Scene Recognition feature and a dedicated Video Recording button, you can leave the camcorder at home, and capture some great spur-of-the-moment footage!

FinePix S6800 key features:
o. FUJINON Super zoom Lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
o. 16MP 1/2.3" BSI-CMOS sensor
o Autofocus speed of up to 0.3 seconds
o Continuous shooting; 8fps (10frames, full resolution), 60fps 60 frames, image size 1280×960) ,120 fps (60 frames, image size 640×480)
o Start-up time of 1.0 second
o Shooting interval time of 0.5 seconds
o. Optical Image Stabilization (Sensor Shift)
o. Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps
o. Bright 3.0-inch LCD screen ( 460K-dot)
o. Manual exposure control(P/S/A/M modes)
o. Super Macro to 0.78"
o. Dual zoom control
o. Instant zoom and Zoom Bracketing
o. 4×AA alkaline batteries with an approximately 320 shot battery life
o. Available in black, white, and red

FinePix S4800 key features:
o. FUJINON Super zoom lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
o. 16MP 1/2.3" CCD sensor
o. Optical Image Stabilization (Sensor Shift)
o. Scene Recognition Auto with 6 pre-set scenes
o. Autofocus in 0.3 seconds*1
o. HD Movie 720P/30fps with Video Scene Recognition
o. 3" LCD monitor (230k dots)
o. Manual exposure control (P/S/A/M modes)
o. Instant Zoom
o. Mini HDMI output
o. 4×AA alkaline batteries with an approx. 320 shot battery life
o. Available in Black

*1 FUJIFILM research based on CIPA guidelines and conducted in "High Performance" mode
*2 High Speed Movie can be recorded at the following speeds and sizes:
480fps (320 x 120 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)
*3 FUJIFILM research based on CIPA standards
*4 HDMI cable not included

Pricing and Availability
The FinePix S-Series will be available March 2013 at the price of $249.95 (S6800) and $229.95 (S4800). Both models will be available in black, and the S6800 will also be available in White and Red.

For complete specs, please go to: https://www.fujifilmusa.com/products/digital_cameras/showcase/index.html

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM DEBUTS NEW SLIM AND FEATURE-PACKED FINEPIX JX680 DIGITAL CAMERA

Valhalla, N.Y., January 30, 2013 - FUJIFILM North America Corporation today announced the introduction of the FinePix JX680, a slim digital camera with a FUJINON 5x optical zoom lens (26-130mm*1) that is thin enough to fit in your jeans or purse to take wherever you go. It has the perfect combination of advanced features and ease of use, offering Digital Image Stabilization to help eliminate blurry images, and an Advanced Filter function for added creative expression. Additionally, its 16MP CCD sensor ensures that the highest image quality is captured every time and can be easily viewed on its bright 3.0" LCD screen.

"The FinePix JX680 offers consumers a stylish combination of powerful features and creative options all in a slim and affordable compact digital camera that fits in your pocket," said David Troy, director of marketing, Digital Cameras, FUJIFILM North America Corporation, Electronic Imaging Division. "Everyday photographers will enjoy this easy-to-use camera with its exciting feature set that includes Digital Image Stabilization, HD movie capture, and large 3.0" LCD screen."

Slim Camera with 5x FUJINON Lens and Digital Image Stabilization
Despite being ultra-compact (20mm*2), the FinePix JX680 camera offers a wide subject coverage with its 5x FUJINON optical zoom lens, from 26mm*1 (wide) to 130mm*1 (telephoto), resulting in an expanded range of shooting situations. To help with eliminating blurry images - especially at maximum zoom lengths - the JX680 camera employs Digital Image Stabilization to capture as crisp a photo as possible.

HD Capture with Fast Start Up
With a 16MP CCD sensor, the FinePix JX680 camera can produce high-quality, low-noise images, even at sensitivities of up to ISO 3200*3. Stunning movies can be recorded at 720p, and still images with aspect ratios of 16:9 can also be achieved simultaneously. Movie recording can be started in an instant, thanks to the dedicated "Movie Recording Button," and for the creative type of user, the camera also includes a number of advanced movie-editing features.

Easy on the Eyes
Viewing images on the FinePix JX680 is a pleasure with the smooth, easy-to-read vector fonts and the new high-resolution 3.0"/230K-dot LCD screen. Additionally, an Instant Zoom feature, which shows your composition area as well as the area outside your frame, and large buttons in a simple layout, help users concentrate on composing, without ever losing sight of the big picture. Another exciting change in this year's FinePix JX680 is that the battery now does not have to be removed for charging, as it can be connected via a USB cable to the power source.

Advanced Filters
The FinePix JX680 also features new Advanced Filter options that let users enjoy a variety of photographic expressions. Choose from 6 creative patterns, including:
o. Pop Color - great for boosting contrast and saturation
o. Toy Camera - adds vignetting for a 70's retro look
o. Miniature - blurred top and bottom sections for a tilt-and-shift effect
o. Partial Color - selects one color and takes the rest of the shot in black and white. (choose from red, purple, yellow, green, blue and orange)
o. Soft Focus - create a soft focus effect
o. Cross Screen - adds starbursts around bright objects

FinePix JX680 key features:
o. 5x FUJINON optical zoom (26-130mm*) with Digital Image Stabilization
o. 16MP CCD sensor
o. 26mm* wide-angle
o. 3.0" LCD screen
o. Creative Advanced Filters
o. Individual shutter 3D
o. Motion Panorama
o. Easy to use GUI with large buttons
o. 720p HD movie recording with dedicated "Movie Recording Button"
o. Advanced video editing features
o. Super slim and pocket-friendly (just 20mm*2)
o. Battery charging via USB cable

*1 35mm format equivalent
*2 At its thinnest point
*3 ISO 3200 is effective in S mode

The FinePix JX680 will be available March 2013 at the price of $99.95 and will be available in black, and red.

For complete specs, please go to: https://www.fujifilmusa.com/products/digital_cameras/showcase/index.html

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM LAUNCHES PREMIUM COMPACT ULTRA ZOOM WITH WORLD'S FASTEST AUTOFOCUS SPEED AND WI-FI(R)

Blazing fast F900EXR has AF of 0.05 seconds and allows users to wirelessly transfer beautiful, sharp pictures and movies to their smartphone or tablet for easy online uploading

Valhalla, N.Y., January 30, 2013 - FUJIFILM North America Corporation today announced the premium, compact long-zoom FinePix F900EXR digital camera that features a new Intelligent Hybrid AF system that focuses as fast as 0.05 seconds*1 by using a new Phase Detection AF system in its advanced EXR-CMOS II sensor. The F900EXR automatically switches between Phase Detection AF and Contrast Detection AF depending on the subject and scene, guaranteeing superb ease-of-use and fast, accurate autofocus no matter what the setting or shooting conditions.

The FinePix F900EXR also has an improved Wireless Image Transfer function that allows users to quickly and easily upload high resolution images and movies to their Apple or Android smartphone or tablet. The F900EXR continues the tradition of superior image quality that the F-Series is known for with its speed, bright lens, intuitive use and advanced features.

"The F900EXR delivers the impressive AF speed that consumers have been demanding, and with speeds as fast as 0.05 seconds, photography enthusiasts won't be disappointed," said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "And after you've captured those amazing images, the F900EXR now allows you to share the images quickly and easily with its new Wi-Fi(R)-certified Wireless Image Transfer function."

The FinePix F900EXR features a 1/2" 16MP EXR-CMOS II sensor that delivers superior image quality and performance - especially in low light situations. The F900EXR also uses the bright and fast FUJINON 20x wide-angle long-zoom lens (25-500mm) that produces exceptional images, along with an Intelligent Digital Zoom feature that effectively doubles zoom capability and an ultra-clear 3.0" high contrast 920K-dot resolution LCD.

The FinePix F900EXR includes a new EXR Processor II that more than doubles the performance of the first-generation EXR Processor. With a super-fast startup time of 1.1seconds*2, an interval between shots of 0.5 seconds *2, and burst-mode rates of 11 frames/second *2 (max. 5 frames), the F950EXR offers fantastic response times that make it a joy to use and ensure you should never have to worry about missing that special shot again.

Improved Wireless Image Transfer Function
The F900EXR's new wireless feature lets you transfer photos and movies*3 from the camera to smartphones, tablets and computers and then upload high-quality images to social networking sites like Facebook and Twitter in seconds.

To connect the F900EXR to a smartphone or tablet, users can download the free dedicated "FUJIFILM Camera Application" to their iPhone[TM] / iPad[TM] or Android[TM] smartphone or tablet device to transfer up to 30 pictures at a time from the F900EXR. The app also lets you download movies*3, expanding the range of options available for enjoying pictures taken with the camera.

With its Wi-Fi capability, the F900EXR allows users to back up photos on their home computer. Users simply install the free "FUJIFILM PC AutoSave" software onto their computer and select which folder they want the photos to back up to, and then by linking a Wi-Fi Router and the F900EXR, the camera will backup photos to the home computer.

Pictures stored on the F900EXR can be viewed and selected for download on large smartphone or tablet screens for a smooth viewing experience. No wireless LAN access point or complicated ID or password entry is required, and once pictures have been downloaded to the smartphone, it is simple to upload them to social networking sites.

Sharp, Clear 20x Lens
The FinePix F900EXR camera uses the FUJINON 20x Super wide-angle optical zoom lens to produces crisp high resolution results throughout the focal range, from 25mm wide-angle to 500mm telephoto, along with a Macro Mode that allow sharp focusing down to 1.9" delivering the most brilliant detail possible.

Clear, Beautiful Display and Easy Controls for Enhanced Shooting Control
The FinePix F900EXR has a bright, premium 3.0", 920K-dot LCD monitor with a Monitor Sunlight mode for enhanced viewing in bright sunlight and at wider viewing angels. The F900EXR also lets users assign frequently-used options to the new "E-fn" or extended function button for enhanced ease of use.

Full HD Video with Impressive Speed
The F900EXR uses its EXR-CMOS II sensor to shoot video full HD at a smooth 60 frames per second with improved Phase Detection AF with superior color reproduction. Movie recording can be started with a single press of the dedicated "Movie Recording Button" and records high-quality sound using the built-in stereo microphone.

The Intelligent Hybrid AF system is active during movie recording for fast, precise focus. The camera also offers a Scene Recognition for movie recording feature that automatically adjusts camera settings for landscapes, close-ups, night landscapes, portraits, backlit portraits, and night portraits for high-quality, hassle-free results with a variety of subjects.

Fantastic Built-in Photographic Filters
With its built-in photographic filters, users can now get even more creative with their photography. The F900EXR Advanced Filters include:

o. Pop Color - emphasizes contrast and color saturation
o. Toy Camera - create shaded borders as if you were taking a photo on a toy camera
o. Miniature - adds top and bottom blur for a diorama or miniature effect
o. Dynamic Tone - create a fantasy effect by dynamically-modulated tonal reproduction
o. Partial Color - retain one selected original color and change the rest of the photo to black and white
o. High Key - enhance brightness and reduce contrast to lighten tonal reproduction
o. Low Key - create uniformly dark tones with few areas of emphasized highlights
o. Soft Focus - blur the focus of the image edges to create a softer effect

Within the FinePix F-Series, Fujifilm is also introducing the new FinePix F850EXR. The F850EXR features a 16MP ½-inch EXR CMOS Sensor and 20X manual zoom to offer tremendous versatility at a great value.

FinePix F900EXR key features list:
o. 16MP ½-inch EXR-CMOS II sensor with Phase Detection and EXR Processor II
o. 20x optical zoom (25-500mm*4) with CMOS-shift Image stabilization
o. 3.0" LCD screen with wide viewing angle
o. EXR-Auto (with auto optimization for 108 different scene permutations)
o. Full manual controls
o. Intelligent Hybrid AF (World's Fastest AF of 0.05 seconds*1)
o. Start-up time of 1.1 seconds*2
o. Interval between shots of 0.5 seconds*2
o. RAW shooting (RAW, JPEG, RAW+JPEG image capture modes)
o. Wireless Image Transfer to PC, tablets and smartphones
o. 11 frames/second*2 (max 5 frames) continuous shooting (at full resolution)
o. Advanced Filters
o. Motion Panorama 360
o. Full HD 1080p Video (60fps)
o. Available in black, and indigo blue
o. 260 shots*4 per battery charge

FinePix F850EXR key features list:
o. 16MP ½-inch EXR-CMOS sensor with EXR Processor II
o. 20x optical zoom (25-500mm*4) with CMOS-shift Image stabilization
o. 3" LCD screen
o. EXR-Auto mode (with auto optimisation for 108 different scene permutations)
o. Full manual controls
o. Fast AF of up to 0.21 seconds*2
o. Start-up time of 1.1 seconds*2
o. Interval between shots of 0.5 seconds*2
o. 9.0 frames/second*2 (max 5 frames) continuous shooting (at full resolution)
o. Advanced Filters
o. Motion Panorama 360
o. Full HD 1080p Video (60fps)
o. Eye-Fi Card Compatibility
o. Available in black
o. 250 shots*2 per battery charge

The FinePix F900EXR and F850EXR will be available in March 2013 for $399.95 and $299.95 respectively.
For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/.

*1 FUJIFILM research as of November 2012. Compared with other digital cameras, based on CIPA standards, and conducted in High Performance mode at the maximum wide-angle position with AF-area mode set to center position
*2 FUJIFILM research based on CIPA standards
*3 FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720
*4 35mm format equivalent
*5 Wi-Fi CERTIFIED logo is a certification mark of the Wi-Fi Alliance