Tag Archives: FortWorth

See how the Moto X is made (video)

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See how the Moto X is made

Not everyone gets to walk behind the tech industry's velvet ropes. So when Motorola opened the gates to its Fort Worth, Texas facility -- the place where custom Moto X's are made -- we were there to bring you an inside look. And in the interest of getting you even more intimately acquainted with the Google company's assembled in the USA smartphone production hub, we have something almost as good as being there: a behind-the-scenes video tour. So, what are you waiting for... an invite? Head past the break to glimpse phase one of this whole new Motorola and see Governor Rick Perry spike an iPhone 5.

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Motorola’s American Dream: unbridled customization, two-day shipping and one big Texas factory

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Motorola's American Dream unbridled customization, twoday shipping and one big Texas factory

It wasn't supposed to happen this way: Motorola had picked the date for its Fort Worth, Texas facility's dedication ceremony first. But then Apple went ahead to claim the date and stole the day's spotlight with its new iPhone reveals. No matter, as the gathering of press, factory workers and bold-faced names -- Google Chairman Eric Schmidt and Texas Gov. Rick Perry -- seemed minorly preoccupied with the major news of the day. We were in the midst of Nokia's old manufacturing plant, after all, now the birthplace of all custom-made Moto X's and there was the spirit of American manufacturing to celebrate.

To drive that point home, some very Springsteen-ish tunes were pumped over the loudspeakers as we all patiently awaited the end of Cupertino's product showcase and the start of Motorola's "we can too make it in the USA" toldja moment. I even half-expected Miley Cyrus to jump onstage with an assortment of teddy bears brandishing raver-hued Moto X's. She didn't and an Americana Twitter-trending hashtag moment was missed. Still there was one exceptional and unscripted highlight waiting in the wings. It wasn't CEO Dennis Woodside nose-thumbing at those unnamed rivals that said US-based production could and would never happen. Nor was it Schmidt's patriotic pledge to the Texas facility: "This is a bet we're taking on America ... on Texas [and] on this incredible workforce that's assembled here. We think this is a very, very safe bet." No. It was the moment Woodside presented Gov. Perry with a Moto X -- designed with Texan colors -- and Perry, in response, unceremoniously spiked his iPhone to the floor below. Yes, the moment is caught on tape.

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Google Street View gives you a tour of where Moto X’s are born

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DNP Motorola Google Street View

Ever wonder how Motorola's stateside assembly of the Moto X compares to giants such as Foxconn? Well, now you can go on a digital tour of the facility via Google Street View -- that is if our extensive gallery of up-close-and-personal photos doesn't do it for you. Google and Motorola have introduced the new virtual destination to celebrate the Fort Worth factory's official launch, so anyone with internet connection can check out where the company assembles the 100,000 phones it ships each week. And if you're tired of looking at sterile white factory walls, you can always use Street View to coo at animals, climb lofty buildings and conquer mountains instead.

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Source: Motorola

Motorola’s US factory now shipping 100,000 Moto X phones a week

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Motorola's US factory now shipping 100,000 Moto X phones a week

If you're anything like us, you're wondering just how well Motorola's Fort Worth factory is coping with demand for Moto X smartphones. The answer? Well enough, thank you: CEO Dennis Woodside just told Reuters in an interview that the US-based plant is shipping about 100,000 Moto X units each week. While that's nowhere near the millions of units that Apple or Samsung would ship in a similar space of time, Woodside notes that the factory is still ramping up. Current numbers also don't reflect sales, since only some devices already have buyers. We'd add that Motorola is targeting just a handful of countries versus the global scale of its rivals. It's doubtful that the company's Fort Worth production will ever come close to that of manufacturing hubs like Shenzhen, but there's early signs that the American factory is here to stay.

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Source: Reuters

Visualized: Inside the Moto X factory

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Visualized Inside the Moto X factory

This is where the Moto X magic happens: a 455,000 square-foot factory in Fort Worth, Texas that formerly manufactured devices for Nokia. From start to finish, these human-manned assembly banks are where your Moto X Moto Maker creations are born, assembled, tested for quality and then shipped off. We'll have more to come from our big Texas excursion, but for now feast your eyes on this bit of mobile Americana. %Gallery-slideshow83719%

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