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BlackBerry ousts marketing and operations chiefs, replaces CFO

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Kristian Tear and Frank Boulben

The high-level shakeups aren't over at BlackBerry just because the company has a new CEO. The company has just let go of Chief Operating Officer Kristian Tear (pictured at left) and Chief Marketing Officer Frank Boulben (right), both of whom had assumed their roles roughly one year ago. There's no mention of immediate replacements. The Waterloo firm is also replacing Chief Financial Officer Brian Bidulka with the company's Compliance head James Yersh; Bidulka will stay on as an advisor for the rest of the fiscal year to ease the transition. CEO John Chen hasn't provided explanations for the individual departures, but he describes the executive shuffle as necessary for focusing on BlackBerry's "core strength" in mobile device management. Let's just hope that Chen is better at engineering a turnaround than his predecessors.

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The Engadget Interview: RIM CMO Frank Boulben

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The Engadget Interview Frank Boulbon

It's been said before that RIM CEO Thorsten Heins surely has one of the toughest jobs in tech. It's a title he no doubt shares with Frank Boulben, the company's newly minted CMO. After all, it's Boulben who will be taking charge of the marketing for the company so badly in need of a new image. The Orange / Vodafone expat, naturally, sees very bright things ahead for Research in Motion's future -- a future that hinges almost entirely on the success of the company's much delayed BlackBerry 10.

Like Heins, Boulben insists that all who have seen the much anticipated mobile operating system thus far have been thoroughly impressed -- it's a sentiment that we certainly can't debate. Of course, given all of the trouble the company has run into bringing the OS to market, the number of folks who can claim membership in that exclusive club is small indeed. When the first BB10 devices finally hit early next year, Boulben's team will be tasked with making sure that number increases significantly enough to ensure the company's success in a field that is increasingly dominated by the likes of Android and iOS.

We spoke to Boulben about his plans to help spread the BlackBerry gospel, the time he spent as an executive at the also-troubled Lightsquared and the changes RIM must make to ensure it's success in the future.

Continue reading The Engadget Interview: RIM CMO Frank Boulben

The Engadget Interview: RIM CMO Frank Boulben originally appeared on Engadget on Mon, 16 Jul 2012 21:30:00 EDT. Please see our terms for use of feeds.

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RIM continues the executive shuffle with new COO and CMO

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Changes are afoot at Research in Motion. The Canadian smartphone maker today announced the addition of two new names to top executive slots. Former Sony Mobile Communications executive VP Kristian Tear will be taking on the role of the company's chief operating officer. RIM's new chief marketing officer Frank Boulben, meanwhile, comes over from Lightsquared, after having worked for the likes of Vodafone, Vivendi and Orange. The news comes on the heels of word that new CEO Thorsten Heins has been "clearing house" at the ailing phone company.

RIM continues the executive shuffle with new COO and CMO originally appeared on Engadget on Tue, 08 May 2012 09:49:00 EDT. Please see our terms for use of feeds.

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