Tag Archives: Global marketing

The Simple Secret To the Apple Marketing Success

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Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry, 1939 When did marketers start assuming that the way to stand out...

How To Do Content Marketing Right

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Content is hot!  What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena.  There is a slew of specialist agencies producing branded...

Twitter CEO Dick Costolo: One-To-One Marketing Is Almost Here, Finally

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Twitter’s ad business will help usher in a long-awaited era of one-to-one marketing, Twitter CEO Dick Costolo said during a brief appearance at CES today. His comments came at a “Brand Matters” panel...