Tag Archives: H. Moser & Cie

H. Moser & Cie pixelates a watch to amalgamate real and virtual dimensions of time and immersive space

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Peeping from behind the QR code-engraved sapphire crystal of the H. Moser & Cie Endeavour Centre Seconds Genesis, the analog hands may not be the most legible, but who cares. Wrapped within a pixelated bezel coated in ultra-dark Vantablack, the watch has a forward-looking interface, whether you choose to wear it in the real or virtual world.

Haute Horlogerie H. Moser & Cie is not new to designing watches that befit the avatars in the metaverse. It is extending the endeavor with a set of three watches in the Genesis series, the first of which has just landed, in an exclusive event organized by the watchmaker in the metaverse.

Designer: H. Moser & Cie

The sublime Endeavour Centre Seconds Genesis watch or 01100111 01100101 01101110 01100101 01110011 01101001 01110011 (as it is referred in binary code) bridges the time and space between the virtual and real dimensions. The hybrid watch, if you may, is a physical timepiece designed to access VIP keypass and gain an early advantage to unique artworks and digital assets.

The limited-edition watch dons a round, 40mm microblasted stainless steel casing. The pixelated 3D-printed titanium bezel and matching crown surround the QR code engraved inside the sapphire glass that forms a skeletonized dial of sorts. A quick scan of the code grants entry into the metaverse to discover and interact with the H. Moser & Cie team and collections.

The QR code is also a source of the luxury watch’s authentication, in that, the pattern can help identify each distinct timepiece. Endeavour Centre Seconds Genesis watch comes paired with a hand-stitched grey kudu leather strap and it draws power from an HMC 200 automatic caliber movement that presents a 72-hour power reserve. A tangible watch with a soul tied to the immersive virtual world, the Endeavour Centre Seconds Genesis with its see-through caseback is limited to only 50 examples retailing for 27,000 CHF (about $29,000) each.

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A Swiss-made ‘Apple Watch’ without a screen… or hands.

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I’ll be honest with you. The Swiss Alp Watch looks wonderful, but when I get to describing it, it’s a bit of a let-down. It’s worth noting that the watch is tagged as a Concept (although it is available for order for an obscene price of $350,000), and I personally feel it holds a LOT of potential as an Analog-Meets-Electronic concept. We’ll get to that later.

The Swiss Alp Watch (or SAW for short) comes from luxury Swiss timepiece brand, H. Moser and Cie, with its highlight being the way it looks. Designed with a silhouette that one may mistake for an Apple Watch from afar, the SAW comes with a rectangular body and a crown on the side, but what’s noteworthy is that the front doesn’t have a screen or hands. In fact, the SAW doesn’t visually indicate the time either. The watch comes with a ‘minute repeater’ that tells you the time through sound, using chimes to indicate what time of the day it is. A button on the side of the watch body lets you summon the chiming, letting the SAW tell you time through the medium of sound. The watch does, however, have an interesting visual element to admire. Right on the otherwise plain watch-face lies a cutout that showcases the watch’s undoubtedly eyecatching one-minute flying tourbillon, at the 6 o’clock position. The watch also comes with an exhibition back that lets you admire the intricate hand-wound HMC 901 caliber.

The fact that the watch only resembles a smartwatch and completely underplays the rectangular Apple Watch-esque aesthetic is honestly a bit of a let-down. I personally think the SAW would be an exceptional watch to own if the rest of the face were an OLED screen that had a cutout around the tourbillion the way Samsung and Huawei’s phones have a hole-punch where the camera is located. The contrast between a bright pixel-based screen, and an incredibly detailed flying tourbillion would work wonders, creating a unique combination of cutting-edge technology and century-old Swiss craftsmanship. Now I’d pay top dollar for that… maybe not $350,000 though.

Designer: H. Moser & Cie

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