Tinker Hatfield made people jump off their seat at a SXSW 2019 panel. Literally. The legendary Nike designer, who's behind the Air Max and most iconic Air Jordans, took off the sneakers he wore to the stage and gave them away to one lucky person in t...
Nike designer Tinker Hatfield makes the case for self-lacing shoes
Tinker Hatfield made people jump off their seat at a SXSW 2019 panel. Literally. The legendary Nike designer, who's behind the Air Max and most iconic Air Jordans, took off the sneakers he wore to the stage and gave them away to one lucky person in t...
Back in December of last year, Nike revealed during its quarterly earnings call that it was getting ready to introduce a $350 self-lacing basketball shoe. Ever since, sneakerheads have been highly anticipating the successor to the 2016 HyperAda...
We knew they were coming, but Nike has officially introduced its first self-lacing basketball shoes, the Adapt BB. These new sneakers are designed to provide a "truly customized fit for every basketball player," according to the company, thanks to a...
Ahead of the launch of its first self-lacing basketball shoes this week, Nike just posted a major tease to get people hyped. And while we can't see what the sneakers actually look like, it does appear you'll be able to adjust their power laces using...
If you've always wanted to play basketball in a pair of self-lacing shoes like Marty McFly's Nike Mags, you will get your chance next year. On the company's quarterly earnings call executives revealed plans for an "Adaptive" performance basketball sh...
Tonight Nike's Jordan Brand unveiled the Air Jordan 33, and besides a design that harkens back to the Jordan III shoe from 1988, it includes technology relating to a more recent model. The "FastFit" tightening system that activates by tugging a strap...
Tiffany Beers, the designer known for exploring the boundaries of athletic shoe technology with Nike, is headed to Tesla, according to a report at HypeBeast. As the Nike Senior Innovator, Beers had a hand in some of the coolest new sneaker designs, l...
If you're still chasing the Marty McFly dream, Nike's self-tightening shoe is coming around for the second time this weekend. While a few pairs of the $720 HyperAdapt 1.0 were available late last year, the company is rolling more out around the world...
There's no denying that the technology world is obsessed with fashion. Amazon, Apple and Google, three of the biggest names in tech, are all trying to carve their own path into the fashion space. Apple's doing so with fancy smartwatches, Amazon with...
Tinker Hatfield and Tiffany Beers, the designers behind Nike's Mag and HyperAdapt 1.0, joined us on stage at CES 2017 to talk about how these self-lacing sneakers came to life. They also discussed how 3D-printed materials could shape the future of fo...