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Alcatel OneTouch Idol Alpha hands-on

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Alcatel OneTouch Idol Alpha handson

Alcatel OneTouch has turned a new leaf in 2013. In the past, the TCL-affiliated manufacturer has been known to crank out a dozen or more cheap smartphones at European trade shows with no apparent focus on quality, but after a recent adjustment in brand strategy, we're looking at the company in a completely new light. The frequency of new phones hasn't changed much, but Alcatel is working hard to change its reputation by adding a few high-end devices to its portfolio, such as the Idol Alpha. Taking the lead as the flagship of the company's premiere Android lineup, the Alpha is a 5-inch beaut that appears to live up to its name, complete with aluminum build and a new type of transparent material on the top and bottom. It's a phone that took us a bit off-guard, so join us after the break (and the gallery below) to read more of our first impressions.

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Alcatel shows off One Touch Idol Alpha’s 4.7-inch display and light-up edges

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Alcatel shows off Idol Alpha's 47 display and light up edges

Okay, so we wouldn't go so far as suggesting that Alcatel One Touch's Idol Alpha handset "takes creativity to a new level," but hey, the company's allowed to employ a little hyperbole in its press releases. That particular statement refers to the 4.7-inch handset's translucent edges, which give off light to signify things like charging and notifications. The company's also pretty psyched about the curves on the thing. "You will be attracted from the first glance of the device with its unique and sleek design which stands out from the market," according to Alcatel.

The above image likely doesn't do the curvy 7.5 millimeter thick aluminum-framed body justice (nor does it speak to the quad-core 1.2GHz processor inside), so we're holding off such attraction until we actually see one in person. Thankfully, we're already here in Berlin for IFA, so we should be doing just that in the not too distant future.

Follow all of our IFA 2013 coverage by heading to our event hub!

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