Apple acquires Embark, a transit app it recommended during the iOS Maps disaster

Apple acquires Embark, a transit app company it recommended during the iOS Maps disaster

Remember that time Apple launched a new iteration of iOS with a godawful mapping app? Shortly after that, it also recommended that users in major metropolitan areas lean on third-party apps for mass transit navigation, given that iOS Maps had no such functionality. As it turns out, Embark was one of those app makers, and it has very much enjoyed the influx of attention that has arrived thanks to Apple's gaffe. Now, however, the small team will likely not be toiling on future Android apps, as Jessica Lessin is reporting that Embark has been acquired by Apple itself. It's unclear how much money changed hands, but one could surmise that Apple will be using Embark's technology to bolster its own mass transit routing -- an area where Google currently rules the roost. Will proper integration happen prior to iOS 7's release this autumn? It's doubtful, but we've sure seen crazier things happen.

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Source: Jessica Lessin

WSJ: Apple takes WiFiSlam indoor-GPS mapping startup under its wing for $20M

WSJ Apple takes WiFiSlam indoorGPS mapping startup under its wing for $20M

Watch out, Google Maps for Android, it looks like Apple's iOS Maps may soon be entering the building -- when it comes to indoor GPS tracking anyway. The Wall Street Journal's Digits blog is reporting that Apple has confirmed it purchased WiFiSlam, a startup that specializes in WiFi-assisted indoor-GPS functionality for phone apps. Interestingly, Digits notes that the company was founded by a few ex-Googlers a couple of years back and that one of its investors has included a Google employee. Further, a quick Google search confirms that any WiFiSlam-related apps that may have been on Google Play are all but dead links now.

The word on the street is that Apple handed over $20 million to claim the company, although it wouldn't confirm any numbers -- or a specific reason for the purchase -- with the blog. While there's no actual telling whether this means we'll see indoor mapping on iOS maps at any point, it's hard not to imagine it now that Apple's made the purchase. We're seeking comment from Apple on our end, and will be sure to let you know what we hear back. For now, check out an old demo of WiFiSlam in action after the break.

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Source: Wall Street Journal (Digits blog)

TomTom opens up MapShare to all 60 million of its GPS units (video)

TomTom's MapShare offers crowdsourced updates as a free daily download

TomTom has seen the inexorable rise of smartphone navigation and decided that it needs a cheaper way of updating its head units. Its cunning solution has been to open its MapShare community to all 60 million TomToms in the wild -- which was previously limited just to smartphone apps and select devices. MapShare works by allowing users to update their, erm, maps, when they spot a change has been made, which is then uploaded when they get home. It'll now be aggregated and pushed out as a free daily download. Users can filter updates, deciding if they want ones submitted by "some," "many" or those officially verified by the company itself -- so don't bother trying to game the system to make your morning commute easier.

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TomTom opens up MapShare to all 60 million of its GPS units (video) originally appeared on Engadget on Thu, 28 Jun 2012 09:33:00 EDT. Please see our terms for use of feeds.

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