Talk to those high up at Mozilla and they'll tell you that the platform war for third place is a waste of time; that Windows Phone and BlackBerry are as doomed as each other, because developers will never, ever be interested in the "five percent". That's not to say there isn't room for a rebellious alternative, but the way Mozilla sees it, such an option has already been available since the beginning. It's not another proprietary ecosystem, but something that spans all ecosystems: namely, the web itself, in all its open and hackable glory.
On the other hand, Johnathan Nightingale, VP of Firefox Engineering, acknowledges that most of his estimated 450 million users don't care a jot for this type of sermonizing. All they want is a good browser, which means Nightingale is in a constant "fight" with Chrome and IE over market share and new features. With Firefox OS barely off the ground (and full of uncertainty), and with no iOS relationship to speak of either, it falls to Firefox for Windows, Mac and Android to wage this war, and if you read on you'll discover why Nightingale thinks these browsers will win -- even when they may appear to be losing.