Tag Archives: jordans
Jordan XXXIII adds lacing tech ‘informed’ by Nike’s HyperAdapt
Tonight Nike's Jordan Brand unveiled the Air Jordan 33, and besides a design that harkens back to the Jordan III shoe from 1988, it includes technology relating to a more recent model. The "FastFit" tightening system that activates by tugging a strap...
How Instagram became the perfect platform for streetwear resellers
Instagram isn't just about pictures of food. Search certain hashtags -- #yeezysforsale, for example, and you'll find countless images of the most in-demand streetwear. Behind those photos are resellers, who have turned the social network into a platf...
Nike and Adidas turn to tech to make sneaker shopping safer
I recently bought an online shopping cart from a 16-year-old on Twitter. And when I say "an online shopping cart," I mean it: In exchange for $140, I received a login code to Nike's site that guaranteed me a pair of highly coveted sneakers, the "Ch...