Tag Archives: kantar

Windows Phone crossing double digit market share in parts of Europe

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Windows Phone crossing double digit market share in parts of Europe

Kantar's numbers have always been relatively kind to Windows Phone. Well, at least as kind as any numbers can be, we suppose. That trend continues with the recent report that Microsoft's smartphone platform has crossed the double digit mark in market share in parts of Europe. Specifically, it has hit 10.8 percent in France and 12 percent in Great Britain. Things are not quite as rosy across the rest of the continent, but Windows Phone does own a cumulative 9.2 percent of the field in the "big five European markets": Great Britain, Germany, France, Italy and Spain. Of course, that's still a distant third to iOS and Android, the latter of which owns a staggering 70.1 percent of the market, according to Kantar. BlackBerry, on the other hand, is continuing its stunning free fall, dropping to just 2.4 percent in those same five markets, just ahead of the nebulous "other."

There haven't been too many other exciting changes in the smartphone and carrier landscape over the last three months. But, if you want to take a gander at some more numbers, you'll find them at the source link.

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Source: Kantar (docx)

Kantar: Windows Phone still growing in the US, now has 5.6 percent share

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Kantar Windows Phone still growing in the US, now has 56 percent share

Now that it's collecting cash from Nokia for WP8, Microsoft might want to considering buying it flowers, as the mobile OS has picked up market share considerably over last quarter in the US -- apparently at the expense of Apple's iOS. According to numbers from Kantar (which only tracked phone, not tablet OS's), WP jumped from 4.1 percent the previous quarter to 5.6 percent in Q2 2013, a period in which Nokia released the Lumia 620 and began shipping its Lumia 820 and 920 in volume. BlackBerry held its tiny share of 0.7 percent stateside over Q1 despite the availability of the Z10, while Android saw a half-point bump to 51.7 percent -- though if Samsung and HTC's lofty sales estimates for the GS 4 and One hold, that might change considerably next time. Meanwhile, Apple fell from a 43.5 percent share last quarter to 41.4 percent, perhaps because its flagship iPhone 5 is due for a refresh -- something we might see soon.

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Source: kantar

Windows Phone sees big gains at the expense of BlackBerry and Symbian

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Windows Phone sees big gains at the expense of BlackBerry and Symbian

Alright, so Microsoft is in no danger of toppling iOS or Android anytime soon. But the analytics firm Kantar has seen significant growth for Windows Phone, largely at the expense of BlackBerry. In practically every major market WP8 has started to chip away at its competitors, growing from 6.2 percent to 6.7 percent share in the UK in just one month. Twelve months ago it was at only three percent in the country. The most dramatic ascent has taken place in Italy where it accounted for just 5.4 percent of handsets sold in February of 2012, and now makes up 13.1 percent of sales. Even in the US Windows Phone is seeing steady, if hardly eye-popping growth.

Symbian and BlackBerry are obviously the biggest losers. In Mexico, both platforms have seen double digit drops in their share of sales over the last year. While in the UK, the company formerly known as RIM has gone from a seemingly secure third place with 16.8 percent of the market to a quickly fading fourth with 5.1 percent is just 12 months. Meanwhile, Apple is sitting pretty with hardly a change to its position and Android continues its juggernaut-like assault on all markets. To see the complete global figures check out the images after the break.

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Via: WMPoweruser

Source: Kantar 1, 2

Kantar: Android back on top of US smartphone share in January with Sprint’s help

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Kantar Android back on top of US smartphone market share with Sprint's help

Most US smartphone market share estimates last fall saw Apple retake the lead as it rode a wave of iPhone 5 sales. While there was always a question as to how long that trend would last, new data from Kantar Worldpanel supports beliefs that it was really more of a momentary pop. Android reportedly took back the lead at 49.4 percent of American sales between November and January, improving its overall position versus the same month last year. Not that everyone else was necessarily hurting -- iOS still had a 45.9 percent slice of the pie, and the continued Windows Phone 8 rollout took Microsoft up to 3.2 percent. The real wounds were dealt to a pre-transition BlackBerry and Nokia's outgoing Symbian.

We seldom get an explanation as to why such shifts take place, but the researchers suggest that a significant chunk of the January switch-up can be assigned to one carrier: Sprint. Its decision to cut the Galaxy S III's contract price to $99 supposedly helped Samsung's flagship climb from 14 percent of Sprint sales in October to 39 percent over the more recent 3-month span. The Galaxy S III didn't play as much of a role elsewhere, Kantar says. Sprint's average contract pricing for Android also dipped to $95 at the same time, helping Samsung alone get 60.3 percent of the network's business as customers snapped up bargains. Big Yellow only played a small part in the overall US market, as you'll see in the detailed charts after the break, but it may have been large enough to tip the balance in OS preferences at the start of 2013.

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Source: Kantar Worldpanel

The Daily Roundup for 01.22.2013

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DNP The Daily RoundUp

You might say the day is never really done in consumer technology news. Your workday, however, hopefully draws to a close at some point. This is the Daily Roundup on Engadget, a quick peek back at the top headlines for the past 24 hours -- all handpicked by the editors here at the site. Click on through the break, and enjoy.

Microsoft Surface Pro on sale February 9th

Mozilla reveals Firefox OS Developer Preview Phone

Dell debates going private

The rumor mill's been running at full bore for about a week now...

LG Optimus G Pro official

5-inch 1080p LCD, 1.7GHz S4 Pro and Jelly Bean...

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Kantar: iPhone 5 boosts Apple’s US smartphone share to 53.3 percent, Android still tops in Europe

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iPhone 5 side view

Stop us if you've heard this one before: the launch of a flagship, brand-defining smartphone gives its creator a swift leap in market share immediately afterwards. There's no surprise that the iPhone 5 will have improved Apple's standing in the US, then, but Kantar Worldpanel's market share study suggests that the lift was more than some expected. The firm estimates that Apple climbed to 53.3 percent of American smartphone share in the three months leading up to late November. The figure is both Apple's highest ever for the country as well as its first venture past the 50 percent mark. Android in this climate held on to 41.9 percent of the market, hinting that many of those market-shifting iPhone sales came after October. Kantar expects a similar story this month, although it's not predicting how well the Cupertino crew will fare beyond that.

Lest anyone take the results out of context, Kantar points out that it's often a Google-friendly world. Android represents 61 percent of smartphone sales in the five largest European countries, while Apple's share in countries like Brazil and China is still small. There is an upside for Microsoft on this wider scale -- a year of Nokia Lumia sales and the early results of the Windows Phone 8 launch have reportedly pushed Redmond's platform back up to 4.7 percent in those five European nations. We're a long way from going beyond a two-horse race in the smartphone field, but there's at least hints of change on the horizon.

Continue reading Kantar: iPhone 5 boosts Apple's US smartphone share to 53.3 percent, Android still tops in Europe

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Source: Kantar Worldpanel ComTech

Shocker: smartphone users like bigger screens, market share may respond accordingly

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Shocker smartphone users like bigger screens, market share responds accordingly

There's been a trend towards big smartphones. Sometimes, really big. Even so, concerns have persisted that the cart is driving the horse -- that customers are buying big phones because that's what's available, not because they have a preference. Kantar Worldpanel ComTech might not put that issue to bed once and for all, but its latest study suggests that there's at least some appeal to all that extra glass. Among Android phones sold in the past three months across eight countries, 29 percent of them had a screen larger than 4.5 inches. Their owners were unsurprisingly more active as well, using the internet and watching videos more often than those whose phones have more modest displays.

Market share might be following suit. Throughout the countries Kantar is tracking, Android still has roughly half or more of the market, ranging from 46.8 percent in Brazil to a staggering 86.8 percent of Spain. In Europe alone, it was up by just over a fifth from a year ago. We know iOS is taking a beating outside of the US as a result. Before anyone calls the trend irreversible, however, remember that we're on the edge of an unpredictable period: we know some mobile fans have been holding out for a new iPhone, and all the apparent rumors have Apple choosing a bigger screen that might satisfy some outstanding gripes with screen sizes. We're also anticipating at least a few Windows Phone wildcards that could shake up the status quo and make this a three-horse race.

Continue reading Shocker: smartphone users like bigger screens, market share may respond accordingly

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Shocker: smartphone users like bigger screens, market share may respond accordingly originally appeared on Engadget on Mon, 03 Sep 2012 14:48:00 EDT. Please see our terms for use of feeds.

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Kantar: Windows Phone clawing back share thanks to Nokia, but Android still rules the roost

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Image

It's seldom the case that we get to look at world smartphone market share on a national level, but Kantar WorldPanel has given a rare peek that might give Windows Phone fans some good news to crow about. Even though things haven't always gone well for the Microsoft camp, Nokia phones like the Lumia 800 sparked a minor Renaissance in some countries in the three months leading up to mid-April: Windows Phone was up to between three and four percent in France, Italy, the UK and the US. The Metro interface must also be sehr gut for Germans, which nearly doubled Windows Phone's local share to six percent in that short space of time.

Kantar is eager to point out that it's still mostly a tale of Android and iOS successes, though. Google took extra ground in Australia, France, Germany, Italy, Spain, the UK and the US, while Apple was on a tear both on its native soil and in the UK. HTC's upbeat predictions may have played a significant part in Android's continued rise -- the One X cracked the British top 10 list despite having only been in shops for a few days. About the only underdog story not going well in early spring was RIM's, where the BlackBerry's share of the US was cut to a third of its year-ago glory at three percent.

Kantar: Windows Phone clawing back share thanks to Nokia, but Android still rules the roost originally appeared on Engadget on Wed, 16 May 2012 02:31:00 EDT. Please see our terms for use of feeds.

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