LG’s cheapest Ultra HDTV starts at $3,500, OLED TV drops to $10,000

LG's Ultra HDTV lineup reaches five models, starting at $3,500 OLED TV drops to $10k

LG had its own Ultra HD news to reveal here at CEDIA 2013, and first up are two new edge LED lit LCD TVs joining the family. The cheaper models the company announced in Korea last month are coming to the US this month, with the 65-inch LA9650 (shown above) rocking a $5,000 price tag, and the 55-inch coming home for just $3,500 -- even less than we'd expected. Coming along with the new TVs is an LG "Sound Plate" it first showed off at IFA (pictured after the break). There's no price or release date yet, but expect it to hit in Q4. Beyond the new TVs, LG is also slashing prices on its existing lineup, with the higher end LA9700 models in the same sizes dropping to $6,500 and $4,500. Concerned about needing HDMI 2.0 in the future? We don't have firm answers yet, but LG says it's working on a solution for existing models. Even its 55-inch curved OLED TV is getting a price break, dropping down to $10,000 at retail from its previous launch price of $14,000.

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Samsung’s curved OLED TV drops price by a third, LG brings cheaper 4K TVs

Samsung curved OLED TV and LG's smaller 4K TVs get big price cuts in Korea

Korean manufacturers Samsung and LG often match each other in product introductions, but today they were together in announcing cheaper options for some of their latest TV technology. Samsung is dropping the price on its new 55-inch curved OLED (above) and LG rolled out two lower priced versions of its 55- and 65-inch 4K TVs that sacrifice a few premium features. In Samsung's case, the price is dropping by 34 percent, from 15 million won ($13,500) to 9.9 million ($8,910). While we'd heard the KN55S9 will arrive in the US mid-August for $15,000 there hasn't been an official announcement yet, but Value Electronics is promising more details on the 14th.

For LG, the new LA9650 (pictured after the break) variant of its 65-inch UHDTV drops to 8.9 million won ($8,010) compared to 10.9 million ($9,810) for the original LA9700, while the 55-inch is 5.9 million won ($5,310) compared to 7.4 million ($6,660). In the US the original models sell for $7,999 and $5,999, respectively, while retailer B&H already has placeholders for the new models with US prices of $6,999 and $4,999. If the listing is accurate, we could see these versions ship in the US around October 23rd. These new models give up a few creature comforts like the bottom-mounted motorized 4.1 speaker and camera, but keep the pixel count along with fixed 2.1 speakers and 16GB of memory for DVR functions.

According to the Korea Times, Samsung's price cut came as a result of improved manufacturing yield, and customers that already purchased one will be refunded the difference. Of course, these prices are hardly mass-market or challenging value priced entries from Chinese manufacturers Seiki or TCL, but is remarkable to see OLED technology dropping below $10,000 so quickly.

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Source: Samsung, LG