Report: Twitter to launch location-based ads later this year

Twitter has been steadily ramping up its ad efforts this year, first bringing promoted tweets to mobile devices and more recently opening up ad buying to all US users. Now, according to Ad Age, the social network is preparing to introduce promoted tweets based on your location. In addition to displaying nearby retailers, this feature could showcase deals and promotions at stores in your area. Twitter already display's different advertisers' tweets based on general metro areas, but drilling down into specific geo-coordinates will naturally deliver more relevant adverts. Facebook, meanwhile, has been serving up content based on a user's ZIP code since 2011; so a little catch-up is definitely in order. Twitter's targeted ads will supposedly launch at the end of the year, just in time for that all-important retail rush.

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Source: Ad Age

Twitter reportedly working on location-based discovery tool

Twitter reportedly working on locationbased discovery tool

The next big Twitter feature? Finding out what your neighbor's talking about, 140 characters at a time, of course. According to All Things D, the service is working on exactly that, a location-based feature that was reportedly developed at a hack week held by the company earlier this month. Twitter, predictably, isn't commenting on the reportedly upcoming feature, but D has says that this information is coming from "multiple sources." No word on how close they all are to one another.

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Source: All Things D

Facebook Nearby helps you discover your friends’ hangouts, view local business ratings

Facebook Nearby update helps you discover more about your friends' hangouts, view local business ratings

You've probably managed to track down another app or two that accomplishes the same, or maybe you have no interest in a ratings-driven discovery platform at all -- either way, Facebook's decided to tap your smartphone's GPS yet again, offering up recommended venues through an updated Nearby. The new section lets you identify local establishments that your e-buds have checked into or liked. Businesses are sorted by category, so you can find a cozy coffee shop on a rainy day with ease, or stumble upon a neighborhood dog park that a special friend happens to frequent with her pooch. Perhaps most intriguing, however, is the suggestion that Facebook may "add places info from third party services in the near future," perhaps making the app a one-stop shop for all your cafe/club/shop/hotel-searching needs. You may already have a "Nearby" tab in your Android or iOS app -- Facebook has confirmed that the new tool will rollout beginning today.

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Source: Facebook Newsroom, Facebook Studio

Foursquare for Android updated for more social check-ins, shares club-hopping with the world

Foursquare for Android updated for more social checkins, shares clubhopping with the world

There's a good reason Foursquare has an Overshare badge. Still, that hasn't stopped the location service from rolling out an update to Android users that simplifies broadcasting your position to the world. The Android check-in screen now matches that of the iOS app with a more streamlined appearance that more quickly shares updates with Facebook and Twitter; mentioning friends is easier as well. As long as your social circle doesn't mind knowing that you checked into three different dance clubs in one night, Foursquare's update awaits at the source.

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Foursquare for Android updated for more social check-ins, shares club-hopping with the world originally appeared on Engadget on Wed, 24 Oct 2012 18:21:00 EDT. Please see our terms for use of feeds.

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Foursquare 5.0 hands-on

Foursquare 50 handson

Foursquare just posted its promised mobile app overhaul this morning, and it's a doozy: virtually everything in 5.0 has been given a fresh look or, in some cases, a complete rethink. The changes are, ideally, to goad us into using Foursquare to find places to visit, not just to check in after we're already past the front door. But is Foursquare pushing too hard? Will mayors want to resign in protest? We're digging in to find out.

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Foursquare 5.0 hands-on originally appeared on Engadget on Thu, 07 Jun 2012 10:40:00 EDT. Please see our terms for use of feeds.

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Google patents location-based mobile alerts that know where you’re going to

Google patents locationbased mobile alerts that know where you're going to

To date, the term smartphone's mostly been a misnomer for larger screen, albeit still dumb, handsets imbued with rich web browsing experiences. With the exception of the Galaxy S III's SmartStay feature and the Droid RAZR, not many other high-end devices can lay claim to "intelligent," user-adaptive behavior. Which is why our eyes are trained on this recently awarded Google patent that stands poised to turn future Android (we presume) devices into location-aware assistants. Originally submitted back in September of 2011, the USPTO filings describe a software-based profile alarm that seems eerily reminiscent of Motorola's own Smart Actions -- a fitting appropriation given the just wrapped acquisition. Using a combination of GPS and network address data, as well as prior travel habits, the system outlined in the docs would ping a user with tailored mobile profiles configured with contextually relevant settings, information and apps. Effectively, your phone would become the ultimate personal assistant, pandering to your on-the-go needs without the irritating need for praise and positive feedback. That's if this software ever makes it out of Google's IP stronghold and into the light of day.

Google patents location-based mobile alerts that know where you're going to originally appeared on Engadget on Wed, 06 Jun 2012 08:41:00 EDT. Please see our terms for use of feeds.

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