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The Internet of things -- that nebulous term usually associated with interconnecting everyday objects in a meaningful way -- is in the news again. Yesterday, Broadcom announced that it's launching a couple cost-effective, power-efficient wireless chips geared towards appliances, home automation and wearable devices. The first SoC, BCM4390, incorporates a highly-efficient WiFi radio for embedded use in products such as weight scales, thermostats and security cameras. It fits into the company's range of Wireless Internet Connectivity for Embedded Devices (WICED) chips. The second SoC, BCM20732, features an ultra low-power Bluetooth transceiver and targets devices like heart rate monitors, pedometers and door locks. Broadcom's also contributing its Bluetooth software stack to the Android Open Source Project with support for both standard and Bluetooth Smart hardware. Does this mean our long-awaited smart toaster's just around the corner? We sure hope so. Follow the source links below for more info.

Filed under: Misc, Wireless

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Source: Broadcom (1), (2)

This certainly doesn't come as a huge surprise given where Acer has been focusing its attention as of late, but it looks like the company is truly intent on shedding its image as a low-cost brand -- at least in Europe. Speaking with TechRadar, an Acer spokesperson said that "it can be a slightly conflicting message," referring to it also offering computers under its Packard Bell brand, and that "Acer is moving away from the lower end." In this case, Acer is defining low-end as under £400, or roughly $600, although it says there will be some crossover. The spokesperson further added that "Acer will become more premium," also noting that "we try to separate the two brands as far as possible, so the average consumer has no idea that the two brands are associated." What that means for Acer in North America (where the Packard Bell brand is long gone) remains to be seen, but we've reached out to the company for comment.

Acer says it's 'moving away from the lower end' in Europe, leaving cheaper laptops to Packard Bell originally appeared on Engadget on Wed, 04 Jul 2012 15:11:00 EDT. Please see our terms for use of feeds.

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