The Puro watch is a no-frills, minimalist, time-telling piece of art on your wrist

With its pristine, bubble-like aesthetic, Puro’s quite literally calming to look at. “Free of superfluous and decorative elements. Evocative of the essential geometry of the solar sundial, in which the time is indicated by the shadow, that a stylus exposed to the sun projects on a suitably designed dial”, say the designers behind the Puro and they couldn’t have been more accurate.

Puro looks like plastic and minimalism met the sundial. With its bubble-esque form and the glass that sits on top of it, and pastel-ish color scheme, Puro is meditative and instantly evaporates any tension you may feel as you nervously glance at your watch. It only features an hour hand, because it doesn’t want you counting the minutes and seconds, and does a decent job of telling you the time, while absolutely melting away the stress of a busy day.

Designers: Fabio Verdelli, Manuel Frasson, Alice dal Verme, Hande Ozuysal & Sofia Citton.

An Undeniably Unique Radio!

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At first glance, you would be forgiven for staring in wonder at what this little device is, but after time, subtle details will begin to give its identity away! This is La Moderna, and it’s a Fabio Verdelli’s take on the iconic radio.

When you picture a radio, it’s likely you are envisioning the same, very similarly styled radio that the majority of people are, and it’s almost certainly not La Moderna. This is what makes it so special. All of the features have been stripped back to create an almost unbeatably simplistic aesthetic. This is partly been achievable through its operation… it’s completely analog! Protruding, rather characterfully, out of the top surface are four narrow cylinders; the lonesome one of the four is the primary dial for controlling the device!

It’s certainly a very unique take on, what is now, an extremely familiar and iconic design!

Designers: Fabio Verdelli, Manuel Frasson & Alice dal Verme

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