Tag Archives: MaxPogliani
Vertu’s posh smartphone is probably more powerful than yours
Vertu’s new Constellation is its second Android phone, and you still can’t afford it
With the Ti liberating Vertu from the Symbian shackles, it was only a matter of time before the luxury phone maker released its second Android device. The Constellation, as it's called (instead of "Constellation V" as listed by the FCC), takes a small but bold step away from Vertu's usual design language, as it lacks the iconic ceramic pillow on the earpiece. What it gains instead is the largest piece of tough sapphire glass that Vertu -- or any phone maker for that matter -- has ever crafted, as well as a layer of soft but durable calf leather wrapping around the Grade 5 titanium body. It'll also come in five colors: dark brown, orange (our favorite so far), black, light brown and cherry.
Vertu's CEO Massimiliano Pogliani told us that this "less is more" approach is to have a more neutral, less showy offer that he believes will appeal to a larger audience.
"It tested extremely well [in study groups] in China and Russia," said the exec. "In terms of design and appearance, it is being luxury but not too bling, too wild, too pushy, so I'm very happy and very confident."
Filed under: Cellphones, Mobile
Source: Vertu
Vertu’s Perry Oosting steps down as CEO, replaced by CMO Max Pogliani
According to a statement we received earlier, Vertu's Perry Oosting (pictured left) has stepped down after his successful four year stint as President and CEO, though he'll continue to invest in the company. Despite the relatively short run, the Dutch exec oversaw Vertu's departure from Nokia and subsequently launched the company's first-ever Android device, the Ti. Little is known about the reasons behind this change, but judging by Oosting's considerable knowledge of the luxury goods market, he'll have plenty of options for his next move.
The luxury phone maker will now be led by CMO Massimiliano "Max" Pogliani (pictured right), who's probably best known for building up Nespresso, Nestlé's premium coffee brand, prior to joining Vertu last November. Pogliani will be assisted by ex-Jimmy Choo COO Jonathan Sinclair, who joined Vertu this month under the same title. Press release after the break.
Filed under: Cellphones, Mobile