Beloved UK supermarket Sainsbury's is making a big push into digital media, after snapping up e-book retailer Anobii and music company Global Media Vault, it's now partnering with Rovi for a digital video service. Launching later in the year, it'll offer video-on-demand and downloadable copies of "major" film and TV titles, available the same time the discs are available in store. It'll initially be limited to computers, before rolling out to Smart TVs, connected Blu-Ray players, smartphones and consoles. The only question we have is if we'll be able to collect Nectar Points on our purchases -- if so, we're sold.

Continue reading Sainsbury's pairs up with Rovi for video service, stays ahead of the techie curve

Filed under: Home Entertainment, Internet

Sainsbury's pairs up with Rovi for video service, stays ahead of the techie curve originally appeared on Engadget on Wed, 22 Aug 2012 19:01:00 EDT. Please see our terms for use of feeds.